The business benefits of Search Ads 360 (SA360) (Whitepaper)

The front cover for the Search Laboratory whitepaper called ' The Business Benefits of Search Ads 360'.Search Ads 360 (SA360) is Google’s search management solution that enables visibility of multiple ad accounts and campaigns, across multiple search engines, all within one central hub.

Backed by a spectrum of evolving features designed to reduce both the costs and time spent on search ads, the tool promotes innovative performance and efficiency in your campaigns.




Working alongside the rapid advancements in search engines and algorithms, SA360’s ever-changing platform strives to bring a variety of market-leading tools together, enabling you to get the most from your paid ads and exceed your business goals.

In this whitepaper, we discuss how the different tools and features available in SA360 can help you achieve three key business benefits:

  • Cross-channel integration
  • Scalability
  • Centralised operations.

Download a free copy of our whitepaper here

Cross-channel targeting


Centralising data from Google’s Marketing Platform, Search Ads 360 links with Analytics 360, Google Ads, and Display & Video 360, allowing audiences to be shared and targeted across search and display.

In the face of first-party data’s decline, various methods of tracking your audience are becoming increasingly important. With many cookie-blocking features growing into the market, SA360’s cross-channel functions provide an essential view for maintaining visibility of your campaigns.


Flexible reporting and attribution 


Customer journeys today are often very complex. Engaging with brands on several devices before converting is now commonplace, evidencing the need for agile reporting methods. Fully customisable attribution models provide the ability to credit different touchpoints in conversion paths, indicating how much they contribute to a sale, and therefore whether you should invest in each channel.

Download our SA360 whitepaper today

Do you want to start using Search Ads 360 in your business?Contact us and learn how our team can help you