This webinar discusses the benefits of Display & Video 360 (DV360) and the wide range of features that can be used to improve the performance of your programmatic campaigns. It also explores how to accurately track the value of your display campaigns and the impact they have on other digital channels.
Our Head of Programmatic, James Kenny explains how DV360 integrates with the rest of the tools in the Google Marketing Platform, showing you how you can use DV360 to plan, build and manage effective programmatic campaigns.
James has worked at Search Laboratory for over five years and has been instrumental in the growth of the Programmatic department. James was also central to Search Laboratory becoming Display & Video 360 certified. He has extensive experience working with a variety of national and international clients and his team has managed programmatic campaigns in 86 countries worldwide.