How to accurately track the value of your display campaigns with Display & Video 360 (Webinar)

 

What is this webinar about?

This webinar discusses the benefits of Display & Video 360 (DV360) and the wide range of features that can be used to improve the performance of your programmatic campaigns. It also explores how to accurately track the value of your display campaigns and the impact they have on other digital channels.

Our Head of Programmatic, James Kenny explains how DV360 integrates with the rest of the tools in the Google Marketing Platform, showing you how you can use DV360 to plan, build and manage effective programmatic campaigns.

Watch our webinar on Display & Video 360 now

What you will learn:

  • The benefits and features of DV360  and what it can do for brands, including:
    • How to effectively use its advanced audience targeting
    • The opportunities provided by premium marketplace inventory
    • How to build and manage creatives from within the platform
  • How to accurately track the value of your display campaigns and the impact they have on other digital channels
  • How it integrates with the rest of the Google Marketing Platform and how to make the most of cross-channel insights
  • Why would you choose DV360 over other products such as the Google Display Network (GDN) and how to decide which platform is right for you
  • Examples of how to use the tool to plan, build and manage effective programmatic campaigns.

 

 

 

 

 

 

James Kenny

Head of Programmatic

James has worked at Search Laboratory for over five years and has been instrumental in the growth of the Programmatic department. James was also central to Search Laboratory becoming Display & Video 360 certified. He has extensive experience working with a variety of national and international clients and his team has managed programmatic campaigns in 86 countries worldwide.

Watch on-demand now

 

 

 

 

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