Insights
Cross-Device Targeting
Integrated Ad Management
Reliable Conversion Tracking
Data-Driven Attribution
Build and manage performance-driven display campaigns more efficiently with integrated ad technology
Cross-Device Targeting
Integrated Ad Management
Reliable Conversion Tracking
Data-Driven Attribution
Campaign Manager makes it easier for enterprise-level businesses to efficiently plan, manage, and report on creative display ad campaigns within a singular interface. Set up multiple bidding strategies across various platforms, share cross-channel insights and cookie data, and follow the customer journey from start all the way to the finish.
Cross-channel tracking makes it easier than ever to understand the customer buying journey. As part of the Google Marketing Platform, the tool (formerly DoubleClick Campaign Manager) seamlessly syncs with analytics and ads for de-duplicated data. At the same time, click tracking ensures that all marketing activity, including Facebook and email campaigns, can be accounted for in your data-driven attribution models.
This approach to ad management makes it easy to see where and when your display ads are placed. Ensure your ads are displayed in relevant publishers while protecting your brand against click fraud, injected ads, and appearing against harmful or questionable content.
Campaign Manager has multiple features that simplifies the trafficking and tracking of your display campaigns. Used correctly, it is a tool that can help to improve the performance of your display ads and drive brand awareness and online revenue. Utilize the platform’s advanced analytics and full-channel tracking to deliver data-driven bidding strategies; build customized reports to reflect your business objectives; and optimize campaigns using Campaign Manager’s ad serving features such as A/B testing, advanced targeting and integration with Studio.
“I value their expertise. They understand our business model but are also adaptive to change. They have initiative and are good at finding problems and coming back with solutions. They want to do the best.”
Nicola Vidal, Head of Commerce at giffgaff
Learn more about how Campaign Manager can grow your businessContact us
