Conversion Rate Optimization

Learn about our award-winning CRO services

Our approach to conversion rate optimization


A website with a low conversion rate can severely impact your company’s success. The longer you take to fix the issues, the more likely your business will lose out to your competition. Focusing on conversion rate optimization (CRO) can provide a reliable solution and increase your overall marketing ROI.

Our CRO specialists analyze user behavior and utilize experimentation to discover the best ways to maximize conversions. From navigational issues to identifying potential user struggles, our conversion rate optimization team combines their knowledge of best practices alongside leading test platforms to devise marketing strategies that deliver your goals.

To further prove our expertise, we are partnered with Optimizely, the home of exceptional digital experiences, and in 2023, they awarded us with their Experimentation Partner of the Year award.

Our Head of Conversion Rate Optimization


Hans Hoogenboom, Head of CRO at Search Laboratory digital marketing agency.

Hans Hoogenboom

Our CRO team can improve your website conversions, increase business growth, and outsmart your competition.



Conversion Management


Conversion Management is our ongoing CRO service that enables us to provide strategic hands-on advice and support for your team.



Conversion Audits


Conversion Audits are in-depth reports based on the latest best practices that result in improvement recommendations to deploy and test on your website.



Landing Page Optimization


Landing Page Optimization can work best with paid advertising as it increases lead value & volume while making your campaigns more profitable.

Conversion Management | Conversion Rate Optimization


Conversion Audits | Conversion Rate Optimization


Landing Page Optimization | Conversation Rate Optimization

A client success story


Experimentation delivers a 44% conversion rate increase for a leading student accommodation provider.


One of the UK’s largest student housing providers needed to optimize its website user experience. The goal was to increase the website’s conversion rate by optimizing on-site performance.

Learn how our CRO specialists achieved a 44% increase in conversions for the client by merchandising the website more effectively, running experiments, and fixing UX bugs.

Client Testimonial


“I’d happily recommend working with the CRO team at Search Laboratory. Excellent communication and flexibility have been vital to helping us achieve our ambitious targets, including increasing our conversion rate by 44%.”­­

Digital Content Manager at the student accommodation provider

Leveraging Optimization and Experimentation to Drive Growth

(On-Demand Webinar)


In this on-demand webinar, our partners at Optimizely joined us to explore how large-scale businesses can supercharge experimentation to deliver genuine growth.

  • Discover how experimentation drives value by monitoring what truly matters to your business.
  • Uncover the advantages of harnessing the power of Optimizely for experimentation.
  • Gain insights into our process of delivering digital experimentation and innovation that translates into growth for our enterprise-level clients.
  • Learn optimization best practices, witha roadmap to achieve cutting-edge digital experiences.

Want to improve your website conversion rate?Our experts can help