Digital Marketing Insights | Search Laboratory

Marketplaces Advertising

Getting started on Amazon Advertising

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International

A step by step guide to planning international PR campaigns

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Analytics and Data Science

Why use data-driven attribution? And which Google product to use?

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CRO

Conducting CRO on new international websites

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PPC

How does average position correlate with Google’s new ad metrics?

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International

Five quick and cost-effective ways to build links in new international markets

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Google Marketing Platform

What bidding strategies are available in Search Ads 360?

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Programmatic

What is sequential messaging and how can it improve your paid social performance?

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Marketplaces Advertising

Amazon or Facebook Sponsored Ads: which platform should you use?

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