The Google Marketing Platform is a suite of tools which combines advertising and analytics, giving brands the ability to gain cross-channel insights and use these to deliver an integrated digital marketing strategy.
The Google Marketing Platform is home to the best tools and technology in the industry. Get access to deeper real-time insights, create and manage more targeted paid search and programmatic campaigns, and deliver a better customer experience, all in one integrated easy-to-use platform.
From gaining in-depth audience insights, to creating cross-channel campaigns, utilizing the full Google Marketing Platform stack makes it easier than ever to create and action a data-driven integrated digital marketing strategy. And with a greater ability for cross-team collaboration and customizable dashboards within one interface, it’s perfect for brands who want a smooth strategy across in-house and external teams.
Unsampled data. Custom dimensions and metrics. Data freshness. Data-driven attribution modeling. Increased functionality. Get advanced insights and take your digital marketing strategy to the next level with Google Analytics 360.
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Combine Google data with first and third-party data to find and target new customers. Gain real-time insights on campaign performance and media spend. Negotiate directly with premium publishers on ad inventory. Design and build creatives. D&V 360 has all the tools needed to manage end-to-end programmatic campaigns, in one easy to use interface.
Build and share custom reports that can be edited and accessed in real-time. With the ability to display multi-channel data side by side, Data Studio enables you to gain holistic insights into your digital performance.
“To run a successful campaign, you need a good relationship and a certain level of trust. In that respect we are in a really good place with Search Laboratory.”
Michal Chrusciel, Senior SEO Manager, MATCHESFASHION.COM
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