The Google Marketing Platform is a suite of tools which combines advertising and analytics, giving brands the ability to gain cross-channel insights and use these to deliver an integrated digital marketing strategy.
From gaining in-depth audience insights, to creating cross-channel campaigns, utilizing the full Google Marketing Platform stack makes it easier than ever to create and action a data-driven integrated digital marketing strategy. And with a greater ability for cross-team collaboration and customizable dashboards within one interface, it’s perfect for brands who want a smooth strategy across in-house and external teams.
The Google Marketing Platform is home to the best tools and technology in the industry. Get access to deeper real-time insights, create and manage more targeted paid search and programmatic campaigns, and deliver a better customer experience, all in one integrated easy-to-use platform.
Unsampled data. Custom dimensions and metrics. Data freshness. Data-driven attribution modeling. Increased functionality. Get advanced insights and take your digital marketing strategy to the next level with Google Analytics 360.
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Combine Google data with first and third-party data to find and target new customers. Gain real-time insights on campaign performance and media spend. Negotiate directly with premium publishers on ad inventory. Design and build creatives. D&V 360 has all the tools needed to manage end-to-end programmatic campaigns, in one easy to use interface.
Build and share custom reports that can be edited and accessed in real-time. With the ability to display multi-channel data side by side, Data Studio enables you to gain holistic insights into your digital performance.
“To run a successful campaign, you need a good relationship and a certain level of trust. In that respect we are in a really good place with Search Laboratory.”
Michal Chrusciel, Senior SEO Manager, MATCHESFASHION.COM
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