An integrated marketing solution for enterprises

The Google Marketing Platform is a suite of tools which combines advertising and analytics, giving brands the ability to gain cross-channel insights and use these to deliver an integrated digital marketing strategy.

Join-up your digital marketing

The tools

From gaining in-depth audience insights, to creating cross-channel campaigns, utilizing the full Google Marketing Platform stack makes it easier than ever to create and action a data-driven integrated digital marketing strategy. And with a greater ability for cross-team collaboration and customizable dashboards within one interface, it’s perfect for brands who want a smooth strategy across in-house and external teams.

Why upgrade to Google Marketing Platform?

The Google Marketing Platform is home to the best tools and technology in the industry. Get access to deeper real-time insights, create and manage more targeted paid search and programmatic campaigns, and deliver a better customer experience, all in one integrated easy-to-use platform.

Analytics 360

Unsampled data. Custom dimensions and metrics. Data freshness. Data-driven attribution modeling. Increased functionality. Get advanced insights and take your digital marketing strategy to the next level with Google Analytics 360.

Find out more

Search Ads 360

Automated bidding. Cross-channel conversion tracking. Unified reporting. Manage multiple ad accounts, across multiple search engines, in one integrated platform.

Learn more about SA360

What you will learn:

  • Features and practical applications of App + Web
  • The benefits of App + Web over Google Analytics
  • Demo of some of the next-level features, including the Advanced Analysis tool and cross-platform reporting
  • Why now is the time to start your set-up
  • and how to put this into action.

Need help navigating your digital marketing during the coronavirus pandemic?

Our COVID-19 resources page will assist you with tips on how to handle your digital marketing during this time.

We have webinars, podcasts, blogs and whitepapers to help.


How can we help grow your business online?Ask us now

Display & Video 360

Combine Google data with first and third-party data to find and target new customers. Gain real-time insights on campaign performance and media spend. Negotiate directly with premium publishers on ad inventory. Design and build creatives. D&V 360 has all the tools needed to manage end-to-end programmatic campaigns, in one easy to use interface.

Read more about D&V360

Tag Manager 360

Gain more control and greater flexibility with Google Tag Manager 360. One code; enterprise-level support and features.

Find out more

Data Studio

Build and share custom reports that can be edited and accessed in real-time. With the ability to display multi-channel data side by side, Data Studio enables you to gain holistic insights into your digital performance.

Want to know more?

COVID-19 has caused my sessions and conversion rates to crash – what should I do?

We outline how marketers can effectively use their time during the coronavirus pandemic, including a free custom Data Studio dashboard to measure engagement.

Staying productive during the COVID-19 crisis

Four things you can do during the COVID-19 pandemic to get your marketing strategy in order that won’t use up your marketing budget.

“To run a successful campaign, you need a good relationship and a certain level of trust. In that respect we are in a really good place with Search Laboratory.”

Michal Chrusciel, Senior SEO Manager, MATCHESFASHION.COM

Attend this webinar if you want to learn how to:

  • Analyze your digital marketing activities to discover where you currently sit on Google’s Digital Maturity Benchmark
  • Use the insights from the report to shape your future digital marketing plans
  • Identify how data science can help build on your company’s success

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