Google Marketing Platform

An integrated marketing solution for enterprises

The Google Marketing Platform is a suite of tools which combines advertising and analytics, giving brands the ability to gain cross-channel insights and use these to deliver an integrated digital marketing strategy.

Join-up your digital marketing

We can service clients across the full stack

Why upgrade to Google Marketing Platform?

The Google Marketing Platform is home to the best tools and technology in the industry. Get access to deeper real-time insights, create and manage more targeted paid search and programmatic campaigns, and deliver a better customer experience, all in one integrated easy-to-use platform.

Download our Google Marketing Platform brochure

From gaining in-depth audience insights, to creating cross-channel campaigns, utilizing the full Google Marketing Platform stack makes it easier than ever to create and action a data-driven integrated digital marketing strategy. And with a greater ability for cross-team collaboration and customizable dashboards within one interface, it’s perfect for brands who want a smooth strategy across in-house and external teams.

Analytics 360

Unsampled data. Custom dimensions and metrics. Data freshness. Data-driven attribution modeling. Increased functionality. Get advanced insights and take your digital marketing strategy to the next level with Google Analytics 360.

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Search Ads 360

Automated bidding. Cross-channel conversion tracking. Unified reporting. Manage multiple ad accounts, across multiple search engines, in one integrated platform.

Learn more about SA360

Video: Data preservation and digital marketing in a post-cookie world

Download our latest online workshop to uncover how you can best preserve and enrich your data, gather valuable insights and utilize your first-party data to target your customers more effectively.

What you will learn:

How changes in privacy and cookie laws are impacting your analytics and ability to accurately track the customer journey
The effect this has on your ability to accurately track the performance of third-party advertising
How you can adapt your digital advertising and the tools you need to succeed in the post-cookie landscape

Download now

Video: Why you should start your Google Analytics 4 setup right now

What you will learn:

Features and practical applications of App + Web
The benefits of Google Analytics 4 over Google Analytics
Demo of some of the next-level features, including the Advanced Analysis tool and cross-platform reporting
Why now is the time to start your set-up
and how to put this into action.

Watch now

How can we help grow your business online?Ask us now

Display & Video 360

Combine Google data with first and third-party data to find and target new customers. Gain real-time insights on campaign performance and media spend. Negotiate directly with premium publishers on ad inventory. Design and build creatives. D&V 360 has all the tools needed to manage end-to-end programmatic campaigns, in one easy to use interface.

Tag Manager 360

Gain more control and greater flexibility with Google Tag Manager 360. One code; enterprise-level support and features.

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Data Studio

Build and share custom reports that can be edited and accessed in real-time. With the ability to display multi-channel data side by side, Data Studio enables you to gain holistic insights into your digital performance.

Want to know more?

“To run a successful campaign, you need a good relationship and a certain level of trust. In that respect we are in a really good place with Search Laboratory.”

Michal Chrusciel, Senior SEO Manager, MATCHESFASHION.COM