An integrated marketing solution for enterprises

The Google Marketing Platform is a suite of tools which combines advertising and analytics, giving brands the ability to gain cross-channel insights and use these to deliver an integrated digital marketing strategy.

Join-up your digital marketing

The tools

From gaining in-depth audience insights, to creating cross-channel campaigns, utilizing the full Google Marketing Platform stack makes it easier than ever to create and action a data-driven integrated digital marketing strategy. And with a greater ability for cross-team collaboration and customizable dashboards within one interface, it’s perfect for brands who want a smooth strategy across in-house and external teams.

Why upgrade to Google Marketing Platform?

The Google Marketing Platform is home to the best tools and technology in the industry. Get access to deeper real-time insights, create and manage more targeted paid search and programmatic campaigns, and deliver a better customer experience, all in one integrated easy-to-use platform.

Analytics 360

Unsampled data. Custom dimensions and metrics. Data freshness. Data-driven attribution modeling. Increased functionality. Get advanced insights and take your digital marketing strategy to the next level with Google Analytics 360.

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Search Ads 360

Automated bidding. Cross-channel conversion tracking. Unified reporting. Manage multiple ad accounts, across multiple search engines, in one integrated platform.

Learn more about SA360

What you will learn:

  • How to join up online and offline sources to show the full customer journey
  • The tools available to help you make this process easier
  • How to activate learnings from joining sources and get the most from your marketing spend
  • Real-life examples and case studies of how big brands have overcome these challenges.

How can we help grow your business online?Ask us now

Display & Video 360

Combine Google data with first and third-party data to find and target new customers. Gain real-time insights on campaign performance and media spend. Negotiate directly with premium publishers on ad inventory. Design and build creatives. D&V 360 has all the tools needed to manage end-to-end programmatic campaigns, in one easy to use interface.

Read more about D&V360

Tag Manager 360

Gain more control and greater flexibility with Google Tag Manager 360. One code; enterprise-level support and features.

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Data Studio

Build and share custom reports that can be edited and accessed in real-time. With the ability to display multi-channel data side by side, Data Studio enables you to gain holistic insights into your digital performance.

Want to know more?

“To run a successful campaign, you need a good relationship and a certain level of trust. In that respect we are in a really good place with Search Laboratory.”

Michal Chrusciel, Senior SEO Manager, MATCHESFASHION.COM

Attend this webinar if you want to learn how to:

  • Analyze your digital marketing activities to discover where you currently sit on Google’s Digital Maturity Benchmark
  • Use the insights from the report to shape your future digital marketing plans
  • Identify how data science can help build on your company’s success

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