Creating an effective inbound B2B strategy can be challenging. Whether your team is just starting online or expanding an established brand into new markets, every stage of B2B marketing has opportunities and challenges that help or hinder moving to the next level.
By exploring this B2B Playbook, digital marketers will understand where they currently sit in their market and how to utilize data-backed insights to grow revenue. We have compiled guides, webinars, and case studies to assist any marketing team in their journey to digital maturity.
We identified four key themes that any B2B marketer should master.
These themes are divided into three sections based on veteran status so that all marketing professionals will benefit, whether just entering the workforce or running an entire team.
In the Data section, we’ve compiled valuable insights on everything you’ll need to know, from capturing data to building advanced machine-learning solutions using your available first-party data.
When it comes to Marketing Assets, it’s all about getting the right message to the right audience at the right time. Here, we review how to use personalized content to provide a better user experience for your customers so you can encourage more conversions.
In the Traffic section, we look at paid and organic methods that grow your reach to get the right traffic to convert.
If you’re expanding into international markets, the International section is for you. Here, we review everything you’ll need to consider when going global.
