What is Search Laboratory’s B2B Playbook?

 

Creating an effective B2B inbound marketing strategy can be challenging. Whether you are just starting out online, or you’re expanding an established brand into new markets, every stage comes with its own set of opportunities and challenges which need to be navigated if you are to move your business to the next level.

Our B2B Playbook is designed to help you understand where you currently sit in the market and how to utilize your data and our insights to grow your business. We have compiled guides, webinars and case studies that will assist you along your journey. These are broken down into themes: Data, Assets, Traffic and International.

Each theme is then segmented into three sections, beginner, intermediate and advanced to help you wherever you are in your journey.

Data

In the data section we’ve compiled useful insights on everything you’ll need to know, from capturing data to building advanced machine learning solutions using your first-party data.

Read more about getting your data in order

Assets

In assets, it’s all about getting the right message to the right audience at the right time. Here we review how to use personalized content to provide a better user experience for your customer so you can get more conversions.

Learn how you can utilize your assets effectively

Traffic

In the traffic section, we take a look at your paid search and organic methods to grow your reach to get the right traffic to turn into more conversions.

Need help expanding your reach?

International

If you’re thinking of expanding into international markets, the international section is for you. Here we review everything you’ll need to take into consideration when going global.

Ready to go global?

Need support with your own B2B strategy? Contact us today.

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