As the retail industry continues to grow at record speeds, gaining clarity over your data is becoming increasingly important. 

 

Many hidden and often deceptive variables are entwined with the retail industry. Whether it’s considering margins, calculating customer lifetime values or factoring returns, expanding data collection into these critical areas is key to evolving your strategy and crafting a data-driven solution.  

 

Zooming into individual product metrics and their performance begins to unlock your true ROAS,  enabling you to prioritize your marketing towards products and campaigns that are genuinely profitable for your business. 

 

Gaining this perspective on the true value of your ad spend and profits is essential for navigating informed and dependable decisions, evolving your digital strategy for future business success. This hub has all of our data and digital marketing resources to help guide retail marketers as they build a data-driven strategy. 

Online workshop: Unlocking retail data to drive true business growth

 

Download our latest online workshop to uncover how to define what really makes your business grow – profit and lifetime value versus focusing on revenue-based KPIs which can actually limit your business growth. Gaining perspective over the true value of your ad spend and profits is essential for navigating informed and dependable decisions, evolving your strategy to drive true business growth.

 

What you will learn:

 

  • Realigning your digital marketing to the real KPIs that drive business growth
  • How to break through a growth plateau
  • How to incorporate first-party data to build a profit-focused growth strategy, that includes:
    • Establishing the impact of product margins
    • Returns
    • Customer lifetime value (CLV)
    • Customer acquisition costs (CAC)
  • Defining a roadmap to increase your digital maturity
  • Building a foundation that enables a profitable return based on your digital marketing budget.

Resources and insights

Learn about the latest trends impacting retail marketers through our expert insights, online workshops and podcasts. 

Searching for additional value in fashion marketing (Whitepaper)

Learn more about combating fashion’s key challenges, how to streamline your strategy and boost profits in our new whitepaper.

Using customer lifetime value to overcome a growth plateau

Discover how harnessing customer lifetime value makes it possible to overcome growth plateaus and move closer to your data.

In this podcast episode, the team is joined by Raymond Yao, Senior Marketing Lead APAC at Mulberry and Mark Harrison, Ecommerce Manager at Salonwear Direct to discuss some of the key issues that retailers are facing right now.

How to use your returns data to boost profits and overall website performance

Discover how moving closer to your returns data can help boost profits and streamline your marketing strategy.

Optimizing audience exposure on Amazon’s marketplace

Discover how to optimize your audience exposure in Amazon’s leading marketplace with several tips on boosting reviews, shipping and more.

Unlocking retail data to drive true business growth online workshop

In this workshop, you will learn how to define what really makes your business grow – profit and lifetime value versus focusing on revenue-based KPIs which can actually limit your business growth.

The digital maturity solution to evolving your marketing strategy

Discover the digital maturity solution to evolving your strategy for the future, cookie-less age of marketing.

In this episode, the team is joined by Julia Munder, Former International Marketing Director of luxury leather goods brand Maxwell-Scott. They explore the current and emerging trends of 2022 with a focus on retail.

Retail case studies

Explore some of the work we’ve done and the results we’ve achieved for clients in the retail space.

 

Organic search success for footwear retailer

Find out how we utilized our deep technical SEO knowledge to increase organic search revenue by 91% for a US footwear retailer.

187% increase in ROAS for Withings

Find out how we increased revenue and ROAS while decreasing spend across PPC and programmatic for a health device and smartwatch client.

Long-term digital partnership drives sustained EU growth for Burton Snowboards

Find out how we successfully launched our client into international markets and increased their paid revenue by 590%.

Brand awareness campaign leads to 215% more traffic for Kreg Tool

Read how Search Laboratory helped Kreg Tool enter a new market and increase revenue through display, video and paid social.

A year of international success for Viking, part of Office Depot group

Read how Search Laboratory helped Viking achieve 1,595 pieces of coverage and 1,242 links across five international markets.

Building a customizable attribution model for with Google Analytics 360

Search Laboratory helped Ann Summers migrate from Rakuten Attribution to the Google Analytics 360 suite. Find out more here.

67% revenue uplift from paid media campaigns for allplants

Find out how our PPC and video campaigns helped allplants’ evolve their digital marketing strategy and increase revenue by 67%.

Need help with making the most out of your retail data and digital strategy?

 

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