Marketing attribution modeling is one of the biggest challenges in building an effective investment strategy. Tracking users is becoming increasingly complex with growing changes across technology, regulation, and consumer privacy awareness. This problem is even more challenging if you sell high-value products or services that a user may take up to six months to purchase.
Most considered purchases of a sizeable value require multiple customer visits before a decision is made. It is very common that this decision is not made in isolation and may involve various stakeholders, such as a partner, making it a tracking nightmare.
In this webinar, you will learn how to overcome attribution challenges faced by companies selling high-valued purchases, how to shift towards a modeled world using centralized data, and why every business should have a data roadmap.
David began his time at Search Laboratory in paid media and then moved into our digital strategy team. As Head of Data Science. David’s experience centers around utilizing the power of cloud-based solutions, such as BigQuery, to model value in client’s data.
Laci Wiggins is the Executive Vice President of Search Laboratory in the US. Laci has 10+ years of experience in digital marketing, account management, and client services. Laci grows relationships with current clients, identifies new opportunities, and drives Search Laboratory to connect with innovators in the SaaS industries.
Looking to increase revenue through high-value purchases?Contact us today to discuss opportunities