The attribution challenges of high-value online purchases (online workshop)

Download and watch this on-demand workshop today

Attribution modeling is one of the biggest challenges in building an effective investment strategy. With growing changes across technology, regulation and consumer privacy awareness, it’s becoming increasingly difficult to track users. This problem is even more challenging if you sell high-value products or services, where a user may take upwards of six months to complete a purchase.

Most considered purchases of a sizeable value require multiple visits from a customer before a decision is made. It is very common that this decision is not made in isolation and may involve various stakeholders, such as a partner, which makes for a tracking nightmare.

In this workshop, you will learn how to overcome attribution challenges faced by companies selling high-valued purchases, how to shift towards a modeled world using centralized data, and why every business should have a data roadmap.

What you will learn:

 

  • How to overcome the challenges of high-value purchases
    • Long user journeys
    • Multiple stakeholders
    • Multiple devices and touchpoints
    • Justifying upper-funnel investment
  • How to build an attribution solution to better define your marketing investment strategy
  • How to incorporate modeling and machine learning into your digital strategy
  • How to identify your data pain points and build your data roadmap
  • How the digital maturity solution will set you up for future success

Meet your speakers

 

A photograph of Dave Howlett, Head of Data Science at Search Laboratory digital marketing agency.

David Howlett, Head of Data Science

 

David began his time at Search Laboratory in paid media and then moved into our digital strategy team. As Head of Data Science. David’s experience centers around utilizing the power of cloud-based solutions, such as BigQuery, to model value in client’s data.

 

A photo of Laci Wiggins EVP for the Americas at Search Laboratory digital marketing agency.

Laci Wiggins, EVP Americas

 

Laci Wiggins is the Executive Vice President of Search Laboratory in the US. Laci has 10+ years of experience in digital marketing, account management, and client services. Laci grows relationships with current clients, identifies new opportunities, and drives Search Laboratory to connect with innovators in the SaaS industries.

Looking to increase your number of high-value purchases?Contact us today and learn how we can help

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