We’re scientists. We don’t guess, we look for evidence.

Search Laboratory was founded in 2005 by Ian Harris, a technologist frustrated by the lack of evidence supporting his company’s marketing decisions.

 

A mathematician by training, Ian knew that data and logic were the best tools for optimizing digital marketing campaigns, and for outperforming the competition. This approach persists in everything we do today, led by our analytics and data science team.

The only marketing technology stack you’ll ever need

We have deep expertise in the best platform technologies, including the Google Marketing Platform, and we are one of a select few sales partners for Google Analytics 360, the enterprise version of GA.

 

We constantly review the market for the best and latest third-party tools, including competitor research tools like Searchmetrics, and we also have our own proprietary suite of productivity, management and research tools, available exclusively to our clients.

In this workshop, you will learn how to overcome the challenges faced by companies selling high-valued purchases, how to shift towards a modeled world using centralized data, and why every business should have a data roadmap, as well as how to build yours.

 

What you will learn:

  • How to overcome the challenges of high-value purchases
    • Long user journeys
    • Multiple stakeholders
    • Multiple devices and touchpoints
    • Justifying upper-funnel investment
  • How to build an attribution solution to better define your marketing investment strategy across the user journey
  • How to incorporate modeling and machine learning into your digital strategy
  • How to identify your data pain points and build your data roadmap
  • How the digital maturity solution will set you up for future success

Performance tuning for your Google Analytics

Setting up your Google Analytics effectively is the key to measuring the performance of your website, and allows you to make data-driven marketing decisions to increase your ROI.

 

With over 40 GAIQ-qualified specialists in our team, we have years of experience with some of the world’s leading brands. We will make sure that your Google Analytics is fine-tuned to align with your business priorities.

In this workshop, you will learn how to define what really makes your business grow – profit and lifetime value versus focusing on revenue-based KPIs which can actually limit your business growth. Gaining perspective over the true value of your costing and profits is essential for navigating informed and dependable decisions, evolving your strategy to drive true business growth.

 

What you will learn:

  • Realigning your digital marketing to the real KPIs that drive business growth
  • How to break through a growth plateau
  • How to incorporate first-party data to build a profit-focused growth strategy, that includes:
    • Establishing the impact of product margins
    • Returns
    • Customer lifetime value (CLV)
    • Customer acquisition costs (CAC)
  • Defining a roadmap to increase your digital maturity
  • Building a foundation that enables a profitable return based on your digital marketing budget

What analytics problems are you trying to solve?Ask an expert

Our analytics and data science services include:

  • Implementation requirements analysis: mapping the data to your business goals
  • Site goal and performance metric definition
  • Implementation via Google Tag Manager (GTM)
  • Quality assurance and verification
  • DataLayer implementation advice
  • Automated and custom reporting
  • Advanced profiles and filtering
  • Goal funnel setup
  • Enhanced ecommerce and order tracking
  • Sub-domain and multi-domain tracking
  • UserID implementation
  • Customization – using custom metrics and dimensions
  • Integration with third-party platforms – such as a CRM
  • International domain tracking and roll-up
  • Trouble-shooting and technical support.

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Meet some of our analytics experts

A photo of Paul Shearing, Head of Analytics, at Search Laboratory digital marketing agency.

Paul Shearing

Head of Analytics

A photo of Jimmy McCann, Head of Digital Strategy at Search Laboratory digital marketing agency.

Jimmy McCann

Head of Digital Strategy

Angus Hamilton

Chief Technology Officer

“They have an international footprint and international team members that help us scale campaigns across the globe. They provide a huge value add as we know that a Google translate of an English campaign just doesn’t work.”

Ryan Black, Senior Manager, Digital Marketing, Staar Surgical

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