Analytics, data, and your digital marketing strategy


Your data contains powerful insights. However, browser updates and new data regulations make it harder to track cookies and collect first-party data from your audience.

Data preservation


With the phasing out of cookies to track users across the web and different devices, we cannot see the entire customer journey, which leads them to conversion. This makes it harder to know which channels and campaigns to invest in to improve performance.

We can help you preserve and enrich your first-party data while respecting your audience’s privacy.

We use data engineering and data visualization to deliver in-depth, actionable insights. Our data team works closely with our digital strategists to turn these insights into a digital marketing strategy that will help you achieve your business goals.

The best tools and technology


Our team comprises experts who use the best and most relevant technology platforms to get more from your data. Whether you need help implementing Google Analytics 4 or building bespoke data-driven attribution models, we can help.

We are one of just a few international agencies to be awarded the full Google Marketing Platform Sales Partner status, and we constantly review the market for the best and latest third-party tools to ensure we are using the right platforms to meet our clients’ needs.

We also have our proprietary suite of tools, which can be used for advanced data collection, analysis, and reporting.

An end-to-end data solution


From setting up Google Analytics to properly track your business objectives to developing bespoke machine learning solutions and building custom reports for all stakeholders, we can help you with any – or all – stages of your data journey.

We work with our clients to support:


  • Data collection
  • Data engineering
  • Data visualization
  • Digital strategy

Data collection


Business intelligence and data science require large volumes of clean data. We can help you to collect, clean, and organize your data.

Data engineering


Make your data work for you.

We have a team of Google Cloud-certified data engineers who can build advanced solutions, including:

  • Integrating GA360 with your CRM system
  • Implementing Measurement Protocol to allow for offline tracking
  • Uploading external data via Data Import to connect and analyze all data within analytics
  • And more!

Data visualization


Presenting data in the correct format for the right person is critical to ensuring all stakeholders understand performance and achieve stakeholder buy-in.

Our dedicated business intelligence team specializes in connecting and blending your different data sources and creating integrated reports and dashboards that are easy to interpret.


Digital strategy


Our digital strategy team specializes in analyzing your data and building a bespoke strategy that will help you achieve your broader business goals, not just single-channel KPIs.

We can provide a range of consultancy and support services, including:

  • Digital marketing strategy
  • Data strategy
  • Audience marketing strategy
  • Channel mix and budget advice
  • Attribution
  • Data analysis including machine learning and predictive modeling



As a Google Marketing Platform Sales Partner, we are one of a handful of agencies trusted by Google to carry out training across the technology stack. We offer beginner, advanced, and bespoke training across all the Google platforms.

What data problems are you trying to solve?Ask an expert

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Meet some of our analytics experts

A photo of Paul Shearing, Head of Analytics, at Search Laboratory digital marketing agency.

Paul Shearing

Head of Analytics

A photo of Jimmy McCann, Head of Digital Strategy at Search Laboratory digital marketing agency.

Jimmy McCann

Head of Digital Strategy

A photo of Angus Hamilton, Chief Technology Officer at Search Laboratory digital marketing agency.

Angus Hamilton

Chief Technology Officer

“I value their expertise. They understand our business model but are also adaptive to change. They have initiative and are good at finding problems and coming back with solutions. They want to do the best.”

Nicola Vidal, Head of Commerce, giffgaff

Talk to us in confidence about your analytics issuesContact us

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