Case Study
Your data contains powerful insights. However, browser updates and new data regulations make it harder to track cookies and collect first-party data from your audience.
With the phasing out of cookies to track users across the web and different devices, we cannot see the entire customer journey, which leads them to conversion. This makes it harder to know which channels and campaigns to invest in to improve performance.
We can help you preserve and enrich your first-party data while respecting your audience’s privacy.
We use data engineering and data visualization to deliver in-depth, actionable insights. Our data team works closely with our digital strategists to turn these insights into a digital marketing strategy that will help you achieve your business goals.
Our team comprises experts who use the best and most relevant technology platforms to get more from your data. Whether you need help implementing Google Analytics 4 or building bespoke data-driven attribution models, we can help.
We are one of just a few international agencies to be awarded the full Google Marketing Platform Sales Partner status, and we constantly review the market for the best and latest third-party tools to ensure we are using the right platforms to meet our clients’ needs.
We also have our proprietary suite of tools, which can be used for advanced data collection, analysis, and reporting.
From setting up Google Analytics to properly track your business objectives to developing bespoke machine learning solutions and building custom reports for all stakeholders, we can help you with any – or all – stages of your data journey.
Our digital strategy team specializes in analyzing your data and building a bespoke strategy that will help you achieve your broader business goals, not just single-channel KPIs.
We can provide a range of consultancy and support services, including:
As a Google Marketing Platform Sales Partner, we are one of a handful of agencies trusted by Google to carry out training across the technology stack. We offer beginner, advanced, and bespoke training across all the Google platforms.
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“I value their expertise. They understand our business model but are also adaptive to change. They have initiative and are good at finding problems and coming back with solutions. They want to do the best.”
Nicola Vidal, Head of Commerce, giffgaff
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