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Since 2005, we have learned what digital marketing strategies do and don’t work. A digital marketing strategy need to be refined, by combining the advanced knowledge of digital strategy experts, with effective use of data. By doing so, the Search Laboratory team can formulate the most appropriate digital marketing strategy for your business, allowing your brand can reach and retain your ideal customers.
As we gather more data about customer journeys, during the decision-making process, the more it becomes clear that successful digital marketing strategies need to integrate the most appropriate digital services together to achieve sustained growth locally or internationally. And whether your operate a B2B or B2C brand, Search Laboratory’s digital strategists will make sure to understand your business goals so you can succeed in your relevant industry.
Our digital marketing strategists recognise how important it is to choose the right international strategy, so it will be effective in a different country. Each international territory is different, which means every global market needs a unique digital strategy to have the most impact. Whether you are market testing, growing brand awareness, or planning a fully localised ecommerce site, Search Laboratory’s international team will work alongside our digital marketing strategists to help you get it right.
Our digital marketing strategy consultants are able to ensure client budgets are invested in the optimal mix of channels. Taking this approach means that Search Laboratory’s digital marketing strategies can engage, convert, and retain ideal customers through the most appropriate channels, whether that be SEO, PPC, or paid social.
Our bespoke technology allows our experts to drive better performance through campaigns. Our digital marketing strategists have access and an in-depth knowledge of cutting-edge industry tools in the Google Marketing Platform. Plus, Search Laboratory’s development team can assist our digital strategists by automating complex tasks, pulling data from multiple sources, and presenting it in digestible formats such as interactive dashboards.
Rentokil is a professional pest control service. After recognising YOY data was down for digital in the EU, our digital marketing strategy team was tasked with discovering the reasons why and how best to approach the future.
As a member of Google’s International Growth Programme, Search Laboratory conducted detailed market-by-market analysis identifying strengths and weaknesses in Rentokil’s digital marketing strategy. Discover how, after research unlocked the truths in Rentokil’s data, our digital marketing strategists delivered recommendations on how to best optimise and activate their audience.
“We asked Search Laboratory to assess our strategy and make recommendations on how to improve our performance in an increasingly competitive world. The team were easy to work with and very responsive.
Our local marketing teams really appreciated the insights and recommendations made by the Search Laboratory team and were able to make proper action plans as a result.”
Randolph Carter, Marketing Director Europe, Rentokil Initial plc
Consumer complexity is accelerating. The use of channels, devices, and formats by audiences includes more touchpoints than ever before. These changes mean that if marketers don’t make necessary changes, digital marketing and measurement will rapidly lose its effectiveness.
GA4’s design embodies Google’s industry-leading approach to privacy and changes. Google Analytics 4 allows marketers can get a more accurate picture of web and app performance through collecting, injecting, modelling, and activating available data in GA4.
That’s why Search Laboratory and our partners at Google present the ‘GA4 Summit series’. The series assesses the four key stages of GA4 and how each combines to form a future-proofed digital marketing strategy in the ever-evolving marketing industry.
Want to enhance your digital marketing strategy?Contact us and our experts can help you
