About Us

Search Laboratory was founded by mathematician Ian Harris in 2005 to provide a more auditable, ethical and statistical approach to PPC and SEO, and to fill the gap in the market for a proper, linguistically faithful approach to multilingual campaign management.

Since then, the team has grown to over 150 people and in 2014, we opened our first American office in Brooklyn, New York. We are now a full-service digital marketing agency specializing in working with international brands at all stages of their globalization journey.

We’re data scientists

We are analytics and big data experts, and data is at the heart of everything we do for our clients. Whether it’s identifying and implementing relevant data collection, cleansing data and engineering data solutions, visualizing data in an accessible way for all stakeholders, or building data-driven strategies, we can help you utilize your data across the full digital journey.

Meet our CEO, Chris Attewell

Chris’s journey with Search Laboratory started in 2012 when he joined the company as a Senior Business Development Manager. In 2014, he moved to New York to launch Search Laboratory’s US office, and in 2018, he was appointed CEO.  As CEO, Chris provides strategic leadership and direction for Search Laboratory’s operations in the UK and the US, working with clients and internal teams to deliver profitable online customer acquisition campaigns across multiple countries.

We are Search Laboratory, and our values make us who we are. 

We are innovative. 

We champion change. We’re not afraid to lead the way and do what hasn’t been done before. 

We are transparent. 

We’re open, honest and fair in the work we do, and with everyone we work with.    

We are respectful.  

We believe everyone should have a voice. We listen to our colleagues, our clients, our community and our planet.  

We are accountable. 

We work hard and do what we say we’re going to do.​​

Making meaningful connections across the world. #weareSL

Helping your customers find you online

Our services

Our story


“To run a successful campaign, you need a good relationship and a certain level of trust. In that respect, we are in a really good place with Search Laboratory.”

Michal Chrusciel, Senior SEO Manager, MATCHESFASHION.COM

Get the latest digital marketing insights delivered to your inbox