Users browsing across multiple devices and increased privacy regulations have dramatically reduced the ability to visualize a user’s online journey. These changes also impact how we can advertise to users as the ability to target audiences and measure the results has been also been reduced, due to the diminishment of cookies.
This makes it difficult to know which channel campaigns are converting your customers and from there, where you should invest your marketing budget. With those factors in mind, our data and privacy hub has all the information you need to increase the accuracy of your digital marketing activity in the post-cookie world.
What has led digital marketing into a post-cookie world.
Integrating your technology stack allows the data you do collect to be shared across platforms, creating a more holistic view of the customer journey.
Using your data to shape and inform your digital marketing strategy improves ROI and reduces costs. Find out how to activate your data for better results.
The data we collect is not always instantly usable. Data engineering can involve anything from blending together different data sources in order to track performance better, to creating machine learning models to analyze historical data to predict the value of a lead. Data engineering takes raw data and turns it into actionable insights.
Being able to clearly communicate your data and what it means for different stakeholders is key to making informed decisions about how to improve your digital marketing strategy. While the output involves simple, easy-to-read dashboards, the tools and techniques to properly visualize data are often anything but simple.
There are steps you can take now to ensure you are ahead of the competition and ready for the eventual redundancy of cookies.