Google Analytics 360

Advanced analytics for national and global enterprises

Property roll-up reporting

Data freshness

Unsampled reporting

Data-driven attribution

Integration with the Google enterprise stack

Why Google Analytics 360?

Google Analytics 360, part of the Google Marketing Platform, offers a powerful and integrated analytics solution for today’s biggest enterprises.


If you have hit the traffic or property limitations of Google Analytics, or if you just need fresher data and enhanced technical support, Google Analytics 360 can improve the impact of your marketing across every screen, channel and moment in your customers’ journeys.

What you will learn:

  • Features and practical applications of App + Web
  • The benefits of Google Analytics 4 over Google Analytics
  • Demo of some of the next-level features, including the Advanced Analysis tool and cross-platform reporting
  • Why now is the time to start your set-up
  • and how to put this into action

Do you need help with Google Analytics 360?Ask one of our team

Support with implementation and migration

We work alongside your teams to ensure your Google Analytics 360 is set up correctly to capture the right data.


Our team has hands-on experience migrating from other solutions, including Adobe Analytics, DC Storm (Rakuten), and Coremetrics (IBM Analytics), and will work with your development team to deliver a smooth and pain-free migration.

Ongoing support and consultancy

Your dedicated Search Laboratory team will work hand-in-hand with your team to design solutions based on how, why and when your customers buy from or engage with you.


We then help plan, implement and refine your solution, to ensure you leverage the full power of Google Analytics 360.

“To run a successful campaign, you need a good relationship and a certain level of trust. In that respect we are in a really good place with Search Laboratory.”


How we can help

Leveraging the power of Google Analytics 360 starts with getting your data right. This includes:

  • Collecting the right data (events, goals etc.)
  • Ensuring it is clean/reliable
  • Segmented properly to show you what you need
  • Integrated with other data sources to paint a full picture, if possible.

Once we collect the right data and analyze it, we can use this intelligence to:

  • Understand your user journey
  • Attach the true ROI to your marketing activities
  • Help you spend your marketing budget in the right areas
  • Optimize your campaigns to perform better.

Additional services

  • UserID configuration – we will help you configure analytics to capture and measure your repeat customers/logged in users across multiple devices
  • Enhanced Ecommerce
  • Integration with third-party systems, including the other tools in the Google Marketing Platform
  • Data-driven attribution modeling
  • Customization – measure the specific metrics and dimensions closely associated with your specific business situation
  • BigQuery data integration from Google and non-Google sources.

What can Google Marketing Platform do for you?Speak to one of our experts

Related services