Data Collection

Collecting the right data, in the right format, is the first step in delivering a data-driven marketing strategy

Analytics implementation requirements analysis

Implementation via Google Tag Manager

Integration with third-party platforms

Analytics customization

Enhanced ecommerce and order tracking

Data collection in a privacy-safe environment

Collecting the right data, in the right format, is the first step in delivering a data-driven marketing strategy. Today, data also needs to be collected in a way that protects a user’s right to privacy.

Our analytics experts can ensure that you are tracking the right data for your business goals, without compromising on privacy.

We can help with:

  • Mapping metrics to your business goals
  • Analyzing your analytics requirements
  • Implementing the right tracking through Google Tag Manager
  • Integrating your analytics with third-party platforms and CRM systems
  • Advanced analytics and customization
  • Setting up goal funnels
  • Enhanced ecommerce and order tracking
  • Collecting paid platform data

Google Analytics 360: a powerful solution

Google Analytics 360 (GA360) offers a powerful and integrated analytics solution for today’s biggest enterprises.

Whether you have hit the traffic or property limitations of Google Analytics, you are in need of a custom attribution model, or you need fresher data and enhanced technical support, Google Analytics 360 can improve the impact of your marketing across every screen, channel and moment in your customers’ journeys.

There are many advantages GA360 has over Google’s free analytics platform, Google Analytics, including:

  • Greater data accuracy and increased data freshness
  • Unsampled reports
  • More custom dimensions, metrics and audiences
  • Data-driven attribution
  • Bigger hit volume
  • Integration with other GMP and Google Cloud products.

Questions about data-driven attribution?Ask one of our team

How well do you know your audiences?Speak to one of our analysts

“To run a successful campaign, you need a good relationship and a certain level of trust. In that respect we are in a really good place with Search Laboratory.”

Michal Chrusciel, MATCHESFASHION.COM 

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