Many hidden and often deceptive variables are entwined in the retail industry. Calculating customer lifetime values, factoring returns, availability, the list goes on.
As retail continues to grow and evolve at record speeds, searching for additional value is becoming increasingly important.
In this workshop, you will learn how to define what really makes your business grow – profit and lifetime value versus focusing on revenue-based KPIs which can actually limit your business growth.
Gaining perspective over the true value of your costing and profits is essential for navigating informed and dependable decisions, evolving your strategy to drive true business growth.
David started working at Search Laboratory in paid media and then moved into the digital strategy team. David’s experience is centred around utilising the power of cloud-based solutions (BigQuery, TensorFlow) to extrapolate value in clients’ data. David’s worked with a multitude of retail clients including, Ann Summers, Oasis Fashion, and Withings.
As CEO, Chris provides strategic leadership and direction for Search Laboratory’s operations in the UK and the US, working with clients and internal teams to deliver profitable online customer acquisition campaigns across multiple countries.
