Unlocking retail data to drive true business growth (online workshop)

Download and watch this workshop about retail data


Many hidden and often deceptive variables are entwined in the retail industry. Calculating customer lifetime values, factoring returns, availability, the list goes on.

As retail continues to grow and evolve at record speeds, searching for additional value is becoming increasingly important.

In this workshop, you will learn how to define what really makes your business grow – profit and lifetime value versus focusing on revenue-based KPIs which can actually limit your business growth.

Gaining perspective over the true value of your costing and profits is essential for navigating informed and dependable decisions, evolving your strategy to drive true business growth.

Key areas this workshop focuses on:


  • Realigning your digital marketing to the real KPIs that drive business growth
  • How to break through a growth plateau
  • How to incorporate first-party data to build a profit-focused growth strategy, that includes:
    • Establishing the impact of product margins
    • Returns
    • Customer lifetime value (CLV)
    • Customer acquisition costs (CAC)
  • Defining a roadmap to increase your digital maturity
  • Building a foundation that enables a profitable return based on your digital marketing budget.

Meet your speakers


A photograph of Dave Howlett, Head of Data Science at Search Laboratory digital marketing agency.

David Howlett, Head of Data Science


David started working at Search Laboratory in paid media and then moved into the digital strategy team. David’s experience is centred around utilising the power of cloud-based solutions (BigQuery, TensorFlow) to extrapolate value in clients’ data. David’s worked with a multitude of retail clients including, Ann Summers, Oasis Fashion, and Withings.

Chris Attewell, CEO of Search Laboratory digital marketing agency.



Chris Attewell, CEO


As CEO, Chris provides strategic leadership and direction for Search Laboratory’s operations in the UK and the US, working with clients and internal teams to deliver profitable online customer acquisition campaigns across multiple countries.​

Download our workshop and begin unlocking your retail data