In this episode, the team discusses key issues that retailers face, such as stock issues and returns, establishing the impact of product margins, revenue versus profit, and incorporating customer lifetime value. Together they also explore the importance of tracking the right retail data to unlock the insights that will power true business growth.
Having lived and worked in China, Hong Kong, and London, Raymond Yao is an experienced marketing expert with a wealth of experience across content strategy, brand and digital marketing, and campaign roll-out. He is currently working at Mulberry as a Senior Marketing Lead with previous experience at Selfridges overseeing global marketing activities across Greater China, Middle East, and the US.
At the time of recording Mark was Ecommerce Manager at Salonwear Direct. Mark has over 7 years’ experience in a variety of different sectors and in both the B2B and B2C markets.