Unlocking retail data to drive true business growth (Podcast)
HomePodcastsUnlocking retail data to drive true business growth (Podcast)
In this episode, the team is joined by Raymond Yao, Senior Marketing Lead APAC at Mulberry and Mark Harrison, Ecommerce Manager at Salonwear Direct. Together they discuss some of the key issues that retailers face, such as stock issues and returns, establishing the impact of product margins, revenue versus profit, and incorporating customer lifetime value. Join us as we explore the importance of tracking the right data to unlock the insights that will power true business growth.
Topics of discussion:
The impact of returns and stock issues
The pandemic’s influence on consumer behaviour and the decline in footfall and travel retail
Customer lifetime value and online privacy, finding a balanced approach to targeting interested customers without being intrusive
How the demise of cookies and degradation of data have made attribution and knowing where to invest marketing budgets more complex
The importance of collecting and tracking the right data to unlock the insights that will lead to true business growth
Optimizing towards profit versus revenue to break through a performance plateau
and much more…
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Raymond Yao, Senior Marketing Lead APAC at Mulberry
Having lived and worked in China, Hong Kong, and London, Raymond Yao is an experienced marketing expert with a wealth of experience across content strategy, brand and digital marketing, and campaign roll-out. He is currently working at Mulberry as a Senior Marketing Lead with previous experience at Selfridges overseeing global marketing activities across Greater China, Middle East, and the US.
Mark Harrison, Ecommerce Manager at Salonwear Direct
Currently Ecommerce Manager at Salonwear Direct and Uniforms4Healthcare, Mark has over 7 years’ experience in a variety of different sectors and in both the B2B and B2C markets.
If you would prefer to watch rather than listen, you can watch full recording of the podcast here.
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