Leveraging Optimization and Experimentation to Drive Growth (Webinar)

Following the sunset of Google Optimize 360, businesses now have the opportunity to revamp their CRO strategies and embrace new innovative conversion rate testing solutions.

In this on-demand webinar, we’re joined by Optimizely, a leading digital experience platform provider, to explore how large-scale businesses can supercharge their experimentation to deliver genuine growth.

Recently awarded Optimizely Experimentation Partner of the Year 2023, we illustrate how, when done right, CRO (Conversion Rate Optimization) enables aspirational online experiences for your customers. Together, we will showcase the tools you need to elevate your digital innovation initiatives, allowing you to stay ahead of your competitors.

Download the on-demand webinar here

What you will learn:


  • Discover how experimentation drives value by effectively monitoring what truly matters to your business
  • Uncover the advantages of harnessing the power of Optimizely for experimentation
  • Gain insights into our process of delivering digital experimentation and innovation that translates into growth for our enterprise-level clients
  • Optimization best practices and a roadmap to achieving cutting-edge digital experiences


Hans Hoogenboom, Head of CRO at Search Laboratory digital marketing agency.

Meet your speakers


Hans Hoogenboom, Head of CRO


Hans has been with Search Laboratory since November 2022 and, as Head of Conversion Rate Optimization, develops and leads our CRO offering. Hans’s goal is to create innovative and iterative experimentation programs by combining data analysis, UX, design, as well as usability and user research. By taking this approach, it increases the performance of clients including Appian.

Simon Chapman, Director of Partner Enablement & Solution Architecture at Optimizely.

Simon Chapman, Director of Partner Enablement & Solution Architecture at Optimizely


Simon joined Optimizely in 2022 after previously working at Acquia, Adobe, Salesforce, and SugarCRM. Within his role, Simon specializes in CMS, integrations, and personalization.

A photo of Laci Wiggins EVP for the Americas at Search Laboratory digital marketing agency.


Laci Wiggins, EVP Americas


Laci is EVP for Search Laboratory US and has 10+ years of experience in digital marketing. Laci identifies new opportunities for growth and drives business strategy that enables Search Laboratory to connect with innovators in the SaaS industry.

Download and watch our webinar with Optimizely today


The title card for a webinar hosted by Search Laboratory digital marketing agency in partnership with Optimizely called 'Leveraging optimization and experimentation to drive growth'.