International campaigns can be complex. The digital landscape has made entering a new market easier, but there are still a few key considerations and plenty of failed attempt examples out there.
For some of these examples it can be a case of being lost in translation, such as Coors’ famous entry into the Spanish market with its phrase “Turn it loose”, which translated into “Suffer from diarrhea”.
The webinar below takes a closer look at some decisions and considerations necessary for an internal campaign to have a good start. While it by no means addresses all potential options for an international campaign, it does take a closer look at how to develop an international digital strategy.
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The full webinar script is available to download:
To find out more about International campaigns, take a look at our International articles on the Search Laboratory blog.