ReportLab: all your digital data in one place

Jimmy McCann

Head of Digital Strategy

Digital Marketing Strategy

ReportLabTM is Search Laboratory’s bespoke reporting tool. Developed by our in-house team, ReportLab brings together data from our proprietary tools and industry-leading software into a single customizable and interactive interface – one that lets our clients track the things that really matter to their business.

One interface, multiple reports

Through ReportLab you can view digital marketing dashboards which cover all your channels, including PPC, SEO, social media and programmatic. We also put together detailed, channel-specific reports.

ReportLab integrates with third-party tools including Google Ads, Search Console and Analytics, Amazon marketplace, SearchMetrics, SEMRush, ahrefs, and Moz, as well as proprietary Search Laboratory tools SEOLab and LinkLab.

ReportLab supports multiple domains through a single secure login and interface, saving you and your team time, and ensuring consistency of reporting throughout your business.

Access historical data and measure progress over time

Some industry standard tools, such as Google Search Console, only allow access to data for a limited period of time. There is no limit to the amount of historical data you can access from ReportLab.

Customize your reports and export in the format you need

ReportLab’s flexibility is one of its defining features: clients can set up and edit monthly, weekly or daily reports easily and quickly using the metrics and data that are important for your business. Reports can be exported in a choice of file types.

One license fee for all your digital marketing reporting

The cost of third party licensing can rapidly escalate, particularly when adding to the number of users. With ReportLab, Search Laboratory clients can access data from multiple market-leading tools for a single, manageable fee. The set-up of ReportLab ensures that our account managers spend less time cutting and pasting data, and more time analyzing and providing insight.

We regularly review the list of third-party tools that integrate with ReportLab.  We also offer custom integration services for clients that want to pull in data from additional tools, such as CRM or accounting software.

To see all the benefits of ReportLab in one place, please view our matrix for more details:


PPC Programmatic SEO Social Digital Strategy
Typical data sources Google Ads, Bing Ads, Naver, Search Ads 360, Google Analytics Display & Video 360, Facebook Ads Google Analytics, BrightEdge/AWR, Search Console, LinkLab Facebook, Twitter, Instagram, LinkedIn All the other channel reports, alongside Analytics/Analytics 360 and Attribution
Insights Executive summary, analysis and commentary with every report Executive summary, analysis and commentary with every report Executive summary, analysis and commentary with every report Executive summary, analysis and commentary with every report Executive summary, analysis and actionable insights
Standard reporting Our reports provide all the usual insights you’d expect:

campaign performance, spend vs budget, and ROAS, complete with filters and drill-downs to keyword level.


Our reports provide all the usual insights you’d expect: campaign performance, spend vs budget, and ROAS.


Our reports provide several tabs covering everything from site and keyword performance, competitor insights and technical recommendations as well as content and link building updates Our reports show the performance of all the social media activity on your campaign, from individual posts to overall likes/followers and shares. Each report is custom-built to your requirements but typically starts with an attributed view of the traffic to your site, using sources such as Display & Video 360, Analytics 360 or Google Attribution. It then goes into more detail on the performance of each channel
Customizations In conjunction with our reporting consultants, our account managers can customize your report to highlight the key metrics important to you. This could be focussing on specific campaign or ad groups in a paid campaign or reporting on the performance of specific keywords or landing pages using Search Console or Analytics data. We can customize existing charts or create new charts and widgets to suit your requirements based on data from any of the above sources. These reports are generally custom-built for each client, based on their attribution model, marketing mix and areas of focus. Additional customization is available using additional data sources and offline data (see below)
Additional data sources We’re always extending our range of data integration and would be happy to discuss your requirements to include data from additional third-party systems.
Offline data If you have off-line sales/CRM or additional data you’d like to include in your reports, our platform allows this to be imported into the reporting process and blended with existing data from platforms such as Google Analytics. We can also help setup data imports into Analytics, which we’d be happy to discuss with you.


If you have a ReportLab account set up already, you can login here.

Please contact us to discuss your SEO, reporting and analytics needs.

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