Search Marketing Domination by Comparison Sites

Comparison sites have invested heavily in digital marketing and succeeded in becoming very visible in recent years. They now have a dominant presence in many sectors, including finance, telecoms, insurance and travel.

We undertook some in-depth research to get a detailed understanding of the techniques that have proved most successful for comparison sites, using the UK domestic energy sector as a case study.

We identified three key factors behind their dominance.

  • They are really good at satisfying the intent of high volume searches
  • They have invested in campaigns to build brand awareness and trust
  • They have built high-quality backlink profiles over time

In our report, we outline the opportunities for marketers to outrank their comparison site competitors.

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