SEO Migration Checklist

Website migrations, if handled incorrectly, can prove hugely disruptive for brands both from a traffic and revenue perspective. The goal is to maintain or improve the following key metrics:

  • Organic rankings
  • Traffic to the website
  • Conversion/revenue levels.

Over the years we have supported many website migrations and have developed a tried and tested SEO checklist, which covers issues affecting pre-migration, go-live and post-migration.

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