Insights
Search Laboratory is a team of digital marketers and data scientists dedicated to searching for the truth in data. Combining data science with intricate digital strategies, Search Laboratory identifies the questions that bring data to life, allowing clients to make decisions that drive profitable growth.
While we focus on the benefits of an integrated approach across channels, we specialize in SEO, paid social, programmatic, PPC, and the burgeoning field of Digital Public Relations, which combines content marketing, SEO, and PR principles for broader exposure and increased brand authority.
Search Laboratory has over 140 staff worldwide, with offices in Austin, New York, London, and Leeds. The agency is a certified B Corporation and is regularly listed as a top employer.
Our recent blog post identifies what effective thought leadership is, how to build a content strategy based on it, and how this content can develop your brand into a sought-after B2B organization.
In our partnership with Hicomply, our experts developed a customized strategy to increase the number of qualified leads coming in from PPC campaigns, leading to a 742% increase in the Google Ad conversion rate and 600% more qualified leads in Q3 ’23 than Q3 ’22.
Let’s set up a time to continue the conversation and discuss how performance marketing can enhance your strategic efforts.
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Learn more about what we do here at Search Laboratory. You can find our most up-to-date insights and downloadable content on our Resource page.
Here at Search Laboratory, we seek out the spark, that moment where data reveals human truths, translating them into connection-driven strategies that ignite change and create business growth.
We aim to be the strategic growth partner that takes your marketing strategy to the next level.
Whether you are looking for help in channel execution, lead generation, intentional expansion, or learning more about the marketing community here in Austin, TX, we would love to connect.
Fill out our contact form to get in touch and explore collaboration opportunities. We’re excited to get started.
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