Assets

The right content for the right audience

Assets

It is not enough to just know who your audience is; you need to show them the right messaging at the right time. This means having compelling assets to engage prospects and push them down the marketing funnel until they convert.

Personalize the customer journey

Any content aimed at engaging your customer is an asset; landing pages, display ads, blogs, sales copy are all assets which can help to influence your customers and lead them to conversion. Using data to create personalized content provides a better user experience and increases the likelihood that a user will engage and convert.  

Which section is right for me?

Our beginner section is perfect for those just starting out who need help understanding how to create assets which will achieve their digital objectives.

Our intermediate section is for marketers who already have a strategy in place but want to improve the results of their channel activity. 

Our advanced section contains guidance on how to gather and utilizadvanced data insights to personalize the assets they create.

Beginner

Intermediate

Advanced

Beginner

 

Writing content during times of crisis

Whether it’s a pandemic, civil rights movement, or economic recession, learn how to navigate your content marketing during times of unrest.

Why use data-driven attribution? And which Google product to use?

Learn what data-driven attribution is, how data-driven attribution models differ depending on the Google platform and how they can improve your marketing.

Ten ways CRO can grow your online revenue (and how to calculate just how much these changes can make you)

Improve your CRO with these ten changes. Use our new calculator to identify where your website needs optimizing and how these changes can grow your revenue

What bid strategies are available in Display & Video 360?

In this blog, we run through the bid strategies available in DV360, and which you should be using depending on your objectives and goals.

What bidding strategies are available in Search Ads 360?

We run through the difference between metric-focused bidding strategies and budget bid strategies, and how to set both up in Search Ads 360.

Intermediate

 

What targeting solutions are available in Display & Video 360?

Our Head of Programmatic runs through the various audiences and targeting solutions available in Google Display & Video 360.

Tying up organic and paid search: an integrated search strategy

PPC and SEO are often treated as separate entities but combining the two reduces costs and improves results. Find out how to create an integrated strategy.

Content Types

Download our content types cheat sheet, so you can see at a glance what type of content you should be creating, depending on your digital marketing goals.

What is sequential messaging and how can it improve your paid social performance?

This blog runs through what sequential messaging is and how it can be used to improve the performance of your paid social campaigns.

Advanced

 

Using Google’s Universal Sentence Encoder as a measure of content relevance in SEO

Using Google’s Universal Sentence Encoder, we’ve created a Content Relevancy Tool which uses visuals cues to represent how Google measures content relevancy

Global PR coverage for Citrix ShareFile

Find out how we used digital PR to increase organic rankings for ShareFile, part of Citrix Systems.

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