It is not enough to just know who your audience is; you need to show them the right messaging at the right time. This means having compelling assets to engage prospects and push them down the marketing funnel until they convert.
Any content aimed at engaging your customer is an asset; landing pages, display ads, blogs, sales copy are all assets which can help to influence your customers and lead them to conversion. Using data to create personalized content provides a better user experience and increases the likelihood that a user will engage and convert.
Our beginner section is perfect for those just starting out who need help understanding how to create assets which will achieve their digital objectives.
Our intermediate section is for marketers who already have a strategy in place but want to improve the results of their channel activity.
Our advanced section contains guidance on how to gather and utilize advanced data insights to personalize the assets they create.
Wondering which platform to run your YouTube ads from? We look at the key differences between Google Ads and Display & Video 360.
Learn what data-driven attribution is, how data-driven attribution models differ depending on the Google platform and how they can improve your marketing.
Improve your CRO with these ten changes. Use our new calculator to identify where your website needs optimizing and how these changes can grow your revenue
In this blog, we run through the bid strategies available in DV360, and which you should be using depending on your objectives and goals.
We run through the difference between metric-focused bidding strategies and budget bid strategies, and how to set both up in Search Ads 360.
Learn how to use data from your account-based marketing to define your digital marketing strategy and drive conversions.
Our Head of Technical SEO talks through what the three Core Web Vitals are and how to measure your scores ahead of the Google update in June 2021.
PPC and SEO are often treated as separate entities but combining the two reduces costs and improves results. Find out how to create an integrated strategy.
This blog runs through what sequential messaging is and how it can be used to improve the performance of your paid social campaigns.
Using Google’s Universal Sentence Encoder, we’ve created a Content Relevancy Tool which uses visuals cues to represent how Google measures content relevancy
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