ShareFile is a subsidiary of Citrix, and is one of their core product offerings.
ShareFile’s main solution is secure file sharing for businesses, particularly those with large document requirements (e.g. contracts). Their main industries include finance, legal, business and construction.
They work in a competitive market with rivals such as Dropbox and Sharepoint. They came to Search Laboratory because they wanted to improve rankings for their top keywords through a combination of link acquisition and technical improvements to their website. This included focusing on reducing the chances of keyword cannibalization across their key pages.
To increase ShareFile’s backlink profile, and drive brand awareness in the US, we created a PR campaign which evaluated and highlighted which cities in America were the best for women to achieve business success.
The campaign was based on the following data:
Links from top sites such as:
Coverage from publications such as:
This blog is part of our wider B2B Playbook that is designed to help B2B businesses with all aspects of their digital marketing from leveraging data, acquiring more traffic, creating assets that resonate and succeeding internationally.
In assets, it’s all about getting the right message to the right audience at the right time. Here we review how to use personalized content to provide a better user experience for your customer so you can get more conversions.