Case Study
A global pet-sitting service founded in 2010, TrustedHousesitters matches pet owners heading out on vacation with pet sitters available to stay and look after their furry friends. TrustedHousesitters wanted to broaden its brand awareness across the United States through targeted content marketing, improved visibility, and an increase in the number of quality backlinks heading to its website.
To achieve this, our content marketers and digital PR experts created attention-grabbing, viral content and newsworthy campaigns, leading to enviable results.
Our strategy focused on a targeted approach to increase SEO visibility and brand awareness. We aimed to secure high-quality links, broad coverage, and engaging organic social media content.
We are well aware that the media (and just about everyone else) love pets! To cut through all the noise, we needed to create relatable, attention-grabbing digital PR campaigns and content that talked directly to the concerns of pet-owning consumers.
To begin, we focused on gaining high-quality links and media coverage on national, state, and city-specific scales to create localized, relevant content that grabbed the media’s attention. Our digital PR and content marketing specialists ensured that a localized approach was achievable by targeting regional publishers, which enabled more substantial opportunities for high-quality link-building.
Next, using TrustedHousesitters’s first-party data, case studies, and eye-catching visuals, we produced engaging content the media could not recreate themselves, attracting their interest. Our clever mix of campaigns, expert-led content, and reactive pieces led to incredible results.
Our targeted approach achieved colossal brand growth for TrustedHousesitters through various publications and platforms.
Here are some of our most impactful campaigns.
For the Popular Pet Names by State campaign, we analyzed over 50,000 pet names in TrustedHousesitters’ CRM database. We then ranked them from most to least popular, picking out some of the more unique names.
Following this analysis, we created press releases on a national and state level, with eye-catching assets to show the data visually. Our campaign achieved an incredible 190 high-quality links and coverage nationwide, including on Fox News and Mental Floss.
Additionally, we created bite-size assets to promote the campaign on social media, including Instagram, Facebook, and LinkedIn.
Our Through Our Pet’s Eyes campaign focused on creating fun, shareable social media filters, allowing users to experience life through their favorite pet’s eyes!
We created social filters to show what the world looks like for a dog, cat, bird, and rabbit, as their eyesight is very different from that of a human. These filters were also featured on TrustedHousesitters website, allowing people to upload any image and toggle with the filters.
Alongside great results in the media, including the Daily Mail in the UK, the filters also took off on TikTok, achieving an incredible 1 billion views!
Alongside these more extensive campaigns, we worked with vets and animal experts to create advice-led content based on topical and seasonal trends. The goal was to grow TrustedHousesitters as a trusted brand within the sector that cares about its customers.
These included How to keep pets safe in a heatwave and Pets at Christmas, which focused on keeping pets safe during the holiday season.
The resulting press coverage is exactly what TrustedHousesitters was hoping to achieve, increasing their brand’s presence online. Our 12-month strategy led to some astounding numbers.
This campaign success puts TrustedHousesitters in an excellent spot for further growth as we continue to collaborate and create more campaigns for them in the future.
Whether you are looking to launch a new product or target a new audience demographic, you can grab the right attention with a targeted digital PR campaign that gets coverage exactly where you need it.
Digital PR is a dependable method for brands looking to attract natural authoritative links through effective media relations while driving quality traffic from targeted online PR campaigns.
Search Laboratory can help. Tell us more about your goals so we can tailor a campaign that boosts the most beneficial results.
Want to grow brand awareness with a targeted digital PR campaign?Contact our content marketing experts
Case Study
Case Study
Case Study