Case Study
Soliant Healthcare is a leading national provider of healthcare jobs and medical staffing services. To generate online coverage and drive backlinks to Soliant‘s website, experts in our Digital PR and Content Marketing teams strategically used data and heartwarming stories to develop creative outreach campaigns that led to fantastic results.
Our strategy to enhance Soliant’s online presence involved creating a series of campaigns that captured the media’s attention, reaching a broad spectrum of media outlets locally and on a larger national scale.
One of the primary objectives of these campaigns was to secure high-quality backlinks to Soliant’s education and healthcare pages. We aimed to significantly improve authority and SEO visibility for the website and its focus areas.
Simultaneously, our teams wanted to improve Soliant’s keyword rankings in search engines.
By strategically incorporating and optimizing specific keywords across the site, the aim was to amplify page visibility in search results and increase relevancy for search engine users. We designed these dual strategies to fortify Soliant’s online presence and strengthen its position in the backlink landscape and search engine rankings.
Our Digital PR and Content Marketing teams created and executed three highly successful campaigns for Soliant over six months. These garnered considerable attention from the media and elevated Soliant’s brand recognition and visibility, heightening public awareness of their services and expertise.
For the first campaign, our Digital PR and Content Management teams aimed to recognize schools that exceeded basic accessibility standards through inclusive playgrounds catering to various needs.
Examples of these inclusive features included braille for visually impaired students and sensory-rich structures for those with developmental disabilities.
We spoke to Soliant’s vast community of speech-language pathologists, special education teachers, sign-language interpreters, teachers of the visually impaired, and other school support members to learn more about inclusive play. Utilizing their expertise, we identified the top ten United States schools with the best inclusive playground facilities based on several important factors. These included:
As part of our research, our teams were able to speak with the schools directly, which unveiled the heartwarming narratives behind these playground designs.
This campaign strategy embraced both a regional and national approach. Our Digital PR team curated media lists, encompassing every relevant news publication within the featured playgrounds’ respective states, which served as the foundation for our outreach. After the launch of this campaign, we achieved outstanding results, receiving 40 high-quality backlinks and media coverage for Soliant Healthcare.
We had remarkable results for our efforts:
As a leading agency for school health jobs, Soliant applauds the collective efforts of educational systems, organizations, companies, and communities in developing these playgrounds. The company celebrates its commitment to ensuring equal opportunities for all students to play, learn, and grow together.
Soliant was on a mission to find the “heart behind the hospital” in this second campaign. We asked the public to vote for the top 20 most beautiful hospitals in the USA – whether that be the people, the program, or the architecture. Our team organized this campaign from nominations to the winner’s announcement.
All 50 states participated in the nomination stage, where our teams thoughtfully crafted individualized press releases for each state, highlighting hospital colleagues’ heartfelt submissions. The public got to vote for their chosen hospital, leading to an eagerly anticipated winner announcement.
Based on the unique design and tranquil surroundings, Providence Hospital in Mobile, Alabama, won this year’s competition.
For the award, Soliant donated $5,000 to the hospital’s foundation.
The Digital PR team’s ability to engage numerous states and drive the promotion of this competition led to remarkable results:
“I cannot express enough how enjoyable it has been to work with Soliant as a content specialist. Their commitment to enhancing healthcare staffing is truly inspiring, and it has been a fantastic journey learning about their mission while boosting their brand visibility. It is a privilege to help bring their brand to the forefront of the industry and work with them to make a difference in the lives of the communities they serve.”
Ally Bolender, Content Specialist at Search Laboratory
For their third campaign, Soliant aimed to gain a deeper insight into the disparities in mental health support within communities and schools nationwide. Our Digital PR and Content Marketing teams compiled a thorough report highlighting a range of metrics. These included:
To highlight our findings, we created press releases with both national and state-specific perspectives, targeting our high-priority media outlets, which provided exceptional results:
Over the span of six months, the cumulative results we delivered for Soliant were genuinely remarkable and elevated Soliant’s online visibility exponentially:
The success of these three Digital PR campaigns has positioned Soliant exceptionally well for future growth as we maintain our collaborative efforts and create additional campaigns on their behalf.
“Search Labs has been a pleasure to work with. Their digital PR campaigns have helped us to secure invaluable media coverage. They have engrossed themselves in our organizational mission and values to bring us meaningful blogs and press releases. We are very happy with the work they have done for us and are looking forward to our future with them.”
Naomi Griffin, Marketing Director at Soliant
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Case Study
Case Study
Case Study