Search Laboratory’s Head of Analytics and Data Science, Paul Shearing shows you how to get deeper insights from customizing your implementation and utilizing some of the powerful Google Analytics 360 advanced features.
This blog is part of our wider B2B Playbook that is designed to help B2B businesses with all aspects of their digital marketing from leveraging data, acquiring more traffic, creating assets that resonate and succeeding internationally.
In the data section we’ve compiled useful insights on everything you’ll need to know, from capturing data to building advanced machine learning solutions using your first-party data.
