We’ve all heard of a data-driven marketing strategy, but what does that entail? Here, we will run through every aspect of data you need to know – everything from capturing it, through to building advanced machine learning solutions using your first-party data.
Our insights will help you to collect and analyze your data, to understand the true value of each channel in the customer journey. The aim being to create a full-funnel audience strategy, which better utilizes your marketing budget for increased revenue and decreased costs.
We will also show you how to use your first-party data and how it is ideal for those who want to move towards a data-driven strategy.
Our beginner section contains advice on how to identify and capture relevant data and is ideal for those who want to move towards a data-driven strategy.
Our intermediate section looks at the ways you can incorporate data into your strategy to improve your digital marketing results.
Our advanced guides are ideal for businesses who have access to data and want to build advanced, integrated solutions to their digital marketing challenges.