Content Types

What are you trying to achieve with the content you are producing? Are you trying to rank for your key terms, do you want to expose your brand to a mass audience or are you only trying to reach your target demographics?

Once you know the main aim of your content, you can then tailor your approach to fit three core content types:

  • Customer engagement content
  • Creative content
  • Ranking content

To help you along the way with creating the best possible piece of content you can, we have created a series of cheat sheets on each of these content types for you to get to grips with what you need to do in terms of planning, creation, launch and follow-up for each piece.


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Learn how to utilize your assets effectively

This download is part of our wider B2B Playbook that is designed to help B2B businesses with all aspects of their digital marketing from leveraging data, acquiring more traffic, creating assets that resonate and succeeding internationally.


In assets, it’s all about getting the right message to the right audience at the right time. Here we review how to use personalized content to provide a better user experience for your customer so you can get more conversions.

Personalize your customer journey