This workshop will explore why Google Analytics 4 (GA4) differs from other analytics platforms and how it provides solutions to the challenges we face in a cookieless future.
We will uncover how to maintain the richness of your data and future-proof your analytics using first-party data.
Our Head of Digital Strategy, Jimmy McCann, will uncover how to maintain the richness of your data, showcase opportunities, and demonstrate practical business applications of the platform.
Jimmy is a leading expert in attribution and is Search Laboratory’s lead adviser on using data in cross-channel digital strategy. He is a regular contributor to industry publications and has worked at a strategic level with global brands, including The Outnet, Citrix and Kingston Technologies.