Future-Proofing Analytics Online Workshop: Setting Up for Success With Google Analytics 4 (GA4)

What is this workshop about?


This workshop will explore why Google Analytics 4 (GA4) differs from other analytics platforms and how it provides solutions to the challenges we face in a cookieless future.

We will uncover how to maintain the richness of your data and future-proof your analytics using first-party data.

Our Head of Digital Strategy, Jimmy McCann, will uncover how to maintain the richness of your data, showcase opportunities, and demonstrate practical business applications of the platform.

Watch this GA4 workshop now

What you will learn about Google Analytics 4:


  • Why using GA4 allows for improved measurement capabilities, intelligent spending and, ultimately, improved efficiency and results
  • Why the numbers are different compared to Universal Analytics
  • An overview of the differences between the free version of GA4 and the paid-for 360 version
  • The opportunities, use cases and practical business applications of the platform for different businesses
  • How to approach the changing landscape of data privacy

Meet your speaker


Jimmy McCann, Head of Digital Strategy

Jimmy is a leading expert in attribution and is Search Laboratory’s lead adviser on using data in cross-channel digital strategy. He is a regular contributor to industry publications and has worked at a strategic level with global brands, including The Outnet, Citrix and Kingston Technologies.

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