Find Success with GA4 | Workshop | Search Laboratory US

What is this workshop about?

This workshop will explore why Google Analytics 4 (GA4) differs from other analytics platforms and how it provides solutions to the challenges we face in a cookieless future.

We will uncover how to maintain the richness of your data and future-proof your analytics using first-party data.

Our Head of Digital Strategy, Jimmy McCann, will uncover how to maintain the richness of your data, showcase opportunities, and demonstrate practical business applications of the platform.

Download and watch this GA4 workshop today

Topics covered as part of this online workshop:

Why using GA4 allows for improved measurement capabilities, intelligent spending and, ultimately, improved efficiency and results
Why the numbers are different compared to Universal Analytics
An overview of the differences between the free version of GA4 and the paid-for 360 version
The opportunities, use cases and practical business applications of the platform for different businesses
How to approach the changing landscape of data privacy

A photo of Jimmy McCann, Head of Digital Strategy at Search Laboratory digital marketing agency.

Meet your speaker

Jimmy McCann, Head of Digital Strategy

Jimmy is a leading expert in attribution and Search Laboratory’s lead adviser on using data in cross-channel digital strategy. Jimmy regularly contributes to industry publications and worked with global brands, including Citrix and Kingston Technologies.