Data Preservation and Digital Marketing in a Post-Cookie World (Online Workshop)

What is this workshop about?

 

In this online workshop, our Head of Digital Strategy, Jimmy McCann, and our Head of Paid Social and Programmatic, James Kenny, explore what the demise of third-party data means for advertisers and how you can adapt your digital marketing for a post-cookie world.

The workshop uncovers how to preserve and enrich your data, gather valuable insights, and utilize your first-party data to target your customers more effectively.

Download and watch the workshop here

What you will learn about the post-cookie world:

 

  • How changes in privacy and cookie laws are impacting your analytics and ability to track the customer journey accurately
  • The effect this has on your ability to track the performance of third-party advertising accurately
  • How you can adapt your digital advertising and the tools you need to succeed in the post-cookie landscape

Meet your speakers

 

A photo of Jimmy McCann, Head of Digital Strategy at Search Laboratory digital marketing agency.

 

Jimmy McCann, Head of Digital Strategy

 

Jimmy is a leading expert in attribution and Search Laboratory’s lead adviser on cross-channel digital strategy. Jimmy has worked at a strategic level with global brands, including The Outnet, Citrix, and Kingston Technologies.

A photo of James Kenny, Head of Paid Social and Programmatic, at Search Laboratory digital marketing agency.

 

James Kenny, Head of Paid Social and Programmatic

 

James has been instrumental in the growth of the Paid Social and Programmatic department, and was central to Search Laboratory becoming Display & Video 360 certified. James has extensive experience working with various national and international clients, and his team has managed programmatic campaigns in 86 countries worldwide.

Download and view our online workshop today

 

 

A screenshot from the title card of a webinar hosted by Search Laboratory digital marketing agency called 'Data Preservation and Digital Marketing in a Post-Cookie World'.

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