In this online workshop, our Head of Digital Strategy, Jimmy McCann, and our Head of Paid Social and Programmatic, James Kenny, explore what the demise of third-party data means for advertisers and how you can adapt your digital marketing for a post-cookie world.
The workshop uncovers how to preserve and enrich your data, gather valuable insights, and utilize your first-party data to target your customers more effectively.
Jimmy is a leading expert in attribution and Search Laboratory’s lead adviser on cross-channel digital strategy. Jimmy has worked at a strategic level with global brands, including The Outnet, Citrix, and Kingston Technologies.
James has been instrumental in the growth of the Paid Social and Programmatic department, and was central to Search Laboratory becoming Display & Video 360 certified. James has extensive experience working with various national and international clients, and his team has managed programmatic campaigns in 86 countries worldwide.