The changing landscape of data privacy and what marketers need to know (Podcast)

In this episode of the Search Laboratory podcast, the team unpack the findings from GetApp’s 2022 Privacy-Focused Marketers and Consumers Surveys. They also explore the various changes to the data privacy landscape in recent years, and its impact on analytics, marketing tracking, and execution.

 

Topics that were discussed include:

 

  • The privacy updates in recent years and their implications for marketing
  • Digital marketers’ awareness of these changes, their understanding of privacy regulations, and how they should be applied
  • The degrees to which companies are complying with these privacy laws
  • Technological updates and what marketers should be doing with their first-party data
  • Insights into user sentiment and behavior
  • Cookie consent and the number of people opting in or opting out of cookie tracking

 

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Joining this episode are:

A photo of Ian Harris, Founder and Executive Chairman of Search Laboratory digital marketing agency.

Ian Harris

Founder and Executive Chairman

A photo of Jimmy McCann, Head of Digital Strategy at Search Laboratory digital marketing agency.

Jimmy McCann

Head of Digital Strategy

A photo of Pete Whitmarsh, Head of Paid Media at Search Laboratory digital marketing agency.

Pete Whitmarsh

Head of Paid Media

We’re also joined by…

 

 

Meghan Bazaman, Senior Marketing Analyst at Getapp, a Gartner company

 

Meghan is a consumer research and marketing professional with more than 10 years of experience managing custom qualitative and quantitative research and developing digital marketing campaigns. In this podcast, Meghan discusses the survey findings from GetApp’s 2022 Privacy-Focused Marketers and Consumers Surveys, and the latest trends, issues, and developments in marketing technology.

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