The continued loss of cookies and the rise of data governance policies have accelerated the need for analytics platform innovations to piece online journeys back together.
Google Analytics 4 (GA4) empowers businesses to build for a cookieless future, by offering machine learning and multi-device insights, which will shape your digital marketing strategy.
In this on-demand online workshop, our Head of Analytics, Paul Shearing explores the next-generation features and practical applications of GA4. Plus, our Head of Digital Strategy, Jimmy McCann uncovers GA4’s solutions to cookieless challenges and the opportunities the platform can provide for brands.
Paul and Jimmy also explain how, and why, you need to start your Google Analytics 4 setup today.
Jimmy is Search Laboratory’s adviser on using data in cross-channel digital strategy. Jimmy regularly contributes to industry publications and has worked with global brands, including Kingston Technologies.
Paul has worked at Search Laboratory for over 16 years and is head of the analytics team. Starting in paid search, Paul is now an expert in Google Analytics 4. Paul works with clients to drive value and utilize the advanced features GA4 has to offer.
