Why you need Google Analytics 4: reconnecting the customer journey (Online workshop)

What is this workshop about?

The continued loss of cookies and the rise of data governance policies have accelerated the need for analytics platform innovations to piece online journeys back together.


Google Analytics 4 (GA4) empowers growing and enterprise-level businesses to build for a cookieless future, by offering machine learning-powered cross-platform and multi-device insights, which will shape your strategy and transform data into business growth.


In this on-demand online workshop, our Head of Analytics and Data Science, Paul Shearing explores the next-generation features and practical applications of GA4. Our Head of Digital Strategy, Jimmy McCann uncovers GA4’s solutions to cookieless challenges and the opportunities the platform can provide for brands. They also explain how, and why, you need to get started with your setup now.

Watch this workshop on GA4 now

What you will learn:

  • An overview of Google Analytics 4 properties
  • How GA4’s unified analytics will enable brands to construct a holistic view of the customer journey and aid advanced analysis
  • How to maintain the richness of data and GA4’s solutions to cookieless challenges
  • The opportunities and use cases for enterprise businesses
  • Demo of the next-generation features
  • How to get started with your Google Analytics 4 setup and migration
  • The advanced digital marketing possibilities you can leverage with enhanced data.

Meet your speakers


Jimmy McCann, Head of Digital Strategy


Jimmy is a leading expert in attribution and is Search Laboratory’s lead adviser on using data in cross-channel digital strategy. He is a regular contributor to industry publications and has worked at a strategic level with global brands, including Ann Summers, The Outnet, Citrix and Kingston Technologies.

Paul Shearing, Head of Analytics and Data Science


Paul has worked at Search Laboratory for over 16 years and currently leads the operational analytics and data science team. Having started in paid search, Paul has also specialized in conversion optimization and is now an expert in Google Analytics 360 and Google Analytics 4. He works with clients, such as multi-channel retailer Studio, to drive value from the platform and utilize its advanced features.

Watch on-demand now


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