Leveraging the Google Marketing Platform to maximize the value of your first-party data (Webinar)

What is this webinar about?

In partnership with Google, this webinar discusses how to use the Google Marketing Platform to your advantage in the face of limited data due to recent third-party changes.

Our Head of Paid Media Pete Whitmarsh illustrates what you can do to maximize the value of your data, by focusing on your first-party data using clever segmentation and remarketing.

The webinar also explores how Google BigQuery can be used to manipulate data to create audiences in Google Analytics 360 that can be utilized across Google Ads, Search Ads 360 and Display & Video 360.

Watch our webinar on maximizing first-party data now

What you will learn

  • How third-party cookie data is now much more limited than it used to be
  • What this means for your online advertising
  • Some of the ways you can utilize first-party data across the Google Marketing Platform to maximize ROI on your digital spend
  • Real use cases of this in action


Pete Whitmarsh

Head of Paid Media, Search Laboratory

Pete heads up our PPC and programmatic teams, working on a variety of national and international clients across many different sectors. He provides strategic direction for the team and works with clients to drive value from their paid media accounts, leading the team to win Biddable Team of the Year at the 2018 Drum Search Awards USA.

Tom Barrow

Platforms Partner Manager, Google

Tom sits within the Google Marketing Platform team, working closely with partners to get the most out of Google technology. Previously, he has worked at agencies in both London and Melbourne, supporting clients through digital planning and implementation.

Watch on-demand now

Need help getting your data in order?

This webinar is part of our wider B2B Playbook that is designed to help B2B businesses with all aspects of their digital marketing from leveraging data, acquiring more traffic, creating assets that resonate and succeeding internationally.

In the data section we’ve compiled useful insights on everything you’ll need to know, from capturing data to building advanced machine learning solutions using your first-party data.

View all of our B2B data sources
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