Benchmark yourself against your industry peers and find out how you can take your marketing to the next level
Google has worked with Boston Consultancy Group (BCG) to develop a self-assessment tool which identifies where your business sits on the road to succeeding full data-driven marketing and attribution. At the end of the assessment, you will receive a fully customized report outlining actions for improvement.
The report benchmarks your digital marketing activity based on five key areas (attribution, audiences, assets, automation and organization) and gives custom actionable insights into what you should do to move from a Nascent (beginner) to Multi-Moment (super-advanced) brand.
In a world where more and more of us have multiple devices and our interactions with brands are across multiple touchpoints, being able to join up customer data to attribute marketing activities effectively is what sets companies apart from their competition.
From the research, Google and BCG also found that companies leading the way in multi-moment marketing see 30% cost efficiency savings and a 20% increase in revenue.
Only 2% of businesses use insights and technology to create useful, relevant experiences at multiple moments across the purchase journey.
As a Google Analytics Sales Partner, we help companies increase their digital maturity scores, and we want to help you too. We are offering a free consultation to go through your benchmark report.
We can help you to prioritize the actions that will give you the best and quickest results and take you to the next level with your marketing – allowing you to take advantage of the competitive edge data-driven marketing attribution will give you.
After filling in the form below, one of our team will get in touch with you to learn more about your current marketing activities and go through the next steps.
“We’re really pleased with the work Search Laboratory has carried out and look forward to reaping the benefits of using the Google Analytics 360 platform.”
Digital Analytics Manager, Ann Summers
As one of just a handful of trusted UK-headquartered Analytics Sales Partners, we offer expert implementation, training and ongoing service support for Google Analytics 360, Search Ads 360, Display & Video 360 and Optimize 360.
We are a full-service digital agency that offers paid search, SEO, display, social media, digital strategy and international services. Whether you need help turning insights into strategy, executing an integrated digital strategy, or delivering a higher ROI, we will work with you to ensure your business goals are met.
This blog is part of our wider B2B Playbook that is designed to help B2B businesses with all aspects of their digital marketing from leveraging data, acquiring more traffic, creating assets that resonate and succeeding internationally.
In the data section we’ve compiled useful insights on everything you’ll need to know, from capturing data to building advanced machine learning solutions using your first-party data.