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Search Laboratory is not like any other Search Engine Marketing Company.
We specialise in Pay Per Click Management and Search Engine Optimisation for global web sites.

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Search Laboratory Ltd
Regent House
15 Hawthorn Road
Leeds LS7 4PH
United Kingdom

Tel: +44 113 2121211
Fax: +44 113 3930697
sales@searchlaboratory.com

Search Laboratory - Global PPC Management

At Search laboratory we specialise in global pay per click management (global PPC management). Search Laboratory's multilingual pay per click management system is the only system in the world that allows you to collect conversions and statistics in multiple languages and on many search engines. This allows you to gain instant exposure on search engines anywhere in the world in any language at a price that is extremely competitive.

This is not to say that if you are looking to run advertising only on Google within one country and one language we can do it. This is something that we do on a daily basis with a lot of our customers.

We are the leading pay per click management company within the UK. So whether your needs are large, small, global or national, one language or multiple languages we are here to help you and pride ourselves on our excellent customer service (don't take our word for it, contact us and we will provide references that are directly relevant to your sales process).

Unlike other companies we work and communicate closely with you to give us a really good feel for the industry that you are in, in turn this helps us to create your pay per click advertising copy and keyword lists that are going to reap the highest possible sales and conversions. We then create either a global pay per click campaign or a national campaign to suit you! We then track the return on investment for each individual keyword and manage the campaign for maximum cost effectiveness.

Your campaign needs to be developed and managed to hit the most effective keywords with optimised ad copy on the most searched engines. With Search Laboratory it doesn't matter whether your customers are searching using Google in New York or Baidu in Shanghai, Search Laboratory, will get you seen.

Analytical PPC Management

The management of pay per click campaigns requires decision making on high numbers of keywords in short timescales. At Search Laboratory we use our own software to help the PPC managers quickly determine keyword performance. Decisions are supported by proven statistical models meaning that your keywords are always in optimum positions, and non-performing keywords are dropped quickly based on the data we collect and auditable criteria.

What Makes Search Laboratory Different?

Search Laboratory have two main advantages over other search marketing companies:

We use a highly statistical approach
We have developed a bespoke PPC management system that allows us to maximise your profit using advanced statistics. We employ mathematics graduates to manage your account within this system. Pay per Click optimization is a difficult mathematical problem. We take that problem away from you and optimize at speed using this unique system.
We operate in multiple languages
We have many years experience of localizing and marketing localized web sites. Coupled with our statistical management systems (which judges keywords on their results rather than their meaning), our multilingual expertise means that we can achieve equally good and sometimes better results from foreign language campaigns.

What Will Our PPC Service Achieve?

	Increase visitors to your global web site
	Track conversions against every search term
	Optimise for the most effective search terms
	Manage multilingual PPC campaigns
	Track global PPC conversions
	Generate optimised ad copy for any target market in any language
	Increase your on line revenues
	We can take care of your whole online advertising campaign from start to finish. Whilst delivering unparalled customer service and keeping you informed every step of the way.

Global Pay Per Click Management

We specialise in global pay per click management (global PPC management). Using Search Laboratory's multilingual pay per click management skills you can gain instant exposure on search engines anywhere in the world in any language. We work closely with you to create your pay per click ad copy and keyword lists. We then create global PPC campaigns, track the return on investment for each individual keyword and manage the campaign for maximum cost effectiveness.

We can localise your PPC campaign into any language and target for the search engines of your target countries, offering advice on language choice and search engine targeting. Localizing Pay Per Click campaigns is performed by in-country specialists working on your campaign in their language. Find specific information on search marketing in China, Denmark, France, Germany, Israel, Italy, Japan, Russia, Spain and others in our Country Info section.

Central management and reporting of the global campaign by Search Laboratory PPC experts means that proven statistical and analytical techniques are applied to all your keywords. This enables direct comparison and decision making across your entire global pay per click campaign.

See our collection of multilingual search marketing tools.

We work very closely with individuals right up to multinational fortune 500 companies. So what ever your needs please contact us and we will be more than happy to discuss your needs.

We look forward to hearing from you.

Best wishes

Ian Harris
CEO Search Laboratory