The current situation
Due to Britain’s decision to leave the European Union and the financial turmoil this has caused, including fluctuating currencies and volatile markets, a whole host of opportunities has opened up for you to exploit – and we want to show you how with expert analysis from Google.
In the short-term there are opportunities within the EU to explore and longer-term there are many more markets to crack including the US and Australia.
There has been a lot of debate about what is going to happen in the future, and what the lasting impact will be. However, we want to focus on how these events provide opportunities for international expansion for businesses worldwide. But we need to act fast.
Why is this important?
Despite this period of uncertainty, there are gains to be made online in international markets. Through digital marketing tactics, businesses can leverage the opportunities provided by the fluctuations in currency. Key considerations to think about:
- Why should you invest in overseas territories, and where is the investment best spent?
- How should you adapt your digital marketing strategy to make the most out of these new opportunities?
These are questions that need to be answered for businesses who are thinking of, or are already exporting to overseas territories in Europe.
What we’re doing
International expansion needs careful planning and expertise, and Search Laboratory has abundant experience when it comes to taking businesses global online. From tips on translation and localisation to marketing your entire business in a new territory, there are plenty of ways we can help you to make the most of the weakened pound.
We are hosting a webinar on Friday 12th August at 11am to discuss how to make the most of short-term export opportunities through digital marketing and invite you to join us.
Our guest speaker from Google, Account Strategist, Andres Valencia, is responsible for managing and growing a £15 Million p.a. portfolio by consulting clients and digital agencies on all aspects of their digital activity. He will be joining the discussion on the importance of digitalisation in global growth and how to maximise the international potential of your business.
Our own paid media expert, Pete Whitmarsh will also be on hand to demonstrate how Search Laboratory’s international credentials will help you build your brand presence overseas.