The future of digital (whitepaper)

From a digitally dominant high street, to extraordinary experiences and the eye-screen of the future – digital tech is set to transform life as we know it. But what really lies in store for the business professionals, leaders and marketers of tomorrow?

We have previously discussed our predictions for digital marketing specific trends and were keen to further address wider technological developments and what it means for digital. For this whitepaper, we have teamed up with leading futurologist, Dr Ian Pearson, to reveal the future technology trends that are set to transform life as we know it; from AI, trust and data protection, to active contact lenses.

The whitepaper reveals some key changes we will see over the next decade, which include:

  • 75% of consumer households will have smart assistants by the late 2020s
  • AR active lenses will become a popular alternative to smartphones and wearables
  • High street retailers will adopt virtual reality changing rooms
  • Machine learning will be instrumental in driving digital marketing strategies.

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The evolving online customer

Thanks to rapidly advancing technology and the rise of innovative digital brands, consumers of the future will be savvier and more demanding of excellent customer experience than ever before. Brands will need to invest in new technologies and keep up with shifts in consumer habits if they are to retain their customers and maintain brand loyalty. .

This whitepaper highlights how the customer will change over the next few decades, with key topics including:

  • The rise of voice search
  • The impact on our online experience
  • The importance of privacy and trust.

The role of the marketer

As technology becomes more advanced and more options become available, it might seem like marketing is about to become a whole lot more complex. While this is the case in some respects, there are ways in which technology will simplify the work marketers do; from taking care of the admin work whilst marketers are free to develop really meaningful and strategic campaigns, to the merger of platforms to offer far more simple, singular solutions to provide customers with improved and usable interfaces.

And whilst shifts in how technology can be used by marketers may cause initial disruption as we get to grips with new algorithms, platforms and trends, the payoff will be greater as marketers will be able to capture and analyse data, action activity, and deliver a personalised experience across all available platforms, from one central location.

In the whitepaper, we look at:

  • The role of artificial intelligence
  • Digital disruptors
  • Privacy, personalisation and practicality.

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