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What makes a great title anyway?

Good copywriting is an invaluable skill within the SEO world; we can all agree that writing interesting, useful and engaging content is the first step towards getting people to link to you. However in order for people to share that content, they have to read it first and that's where
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The changing face of a consumer centric SEO link builder

Finding the best possible staff for your company is always crucial; not only for SEO companies, but for every company that requires a certain set of skills and areas of expertise. The SEO industry as a whole has experienced a lot of development over the last few years; updates and
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Season’s Greetings from The Search Labs Team!

It's been a fantastic year for Search Laboratory – we have boarded some amazing new clients as well as keeping our relationships strong with our long standing and much valued clients. We won an award for Best Employer and were short-listed for Exporter of the Year with the Yorkshire Post
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NEWgle – A breakdown of recent key updates from Google

  Is Google Trying Too Hard? It seems that recently Google has been releasing all kinds of new features, not exclusive to just AdWords either. With Analytics getting a complete overhaul, the new social network Google+ and a plethora of other small tweaks and additions Google is definitely trying to
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The power of social media and tracking it effectively

First of all, let me start by saying this is not a complete guide. This is merely a look into why tracking social media is necessary (yes necessary) in a modern SEO's (and thus company's) life, and what kind of tools can be used to make doing this a) a
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The new Google +1 button – what does it mean for searchers, webmasters and advertisers?

What is Google +1? Essentially, the +1 button is the new social recommendation tool from Google. Google describe +1 as shorthand for "this is pretty cool" or "you should check this out." The principle behind the button is that it's easier to search the web and find relevant results when
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How to prepare a CMS for website translation

IntroductionMoving from a single language to multiple languages is a daunting process when approached for the first time. To do this right is as easy as doing it wrong, but the penalty for doing it in the wrong way can be immense. It can mean that translation becomes difficult or
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