The number of people searching for products and information via mobile devices is growing rapidly. People want information and pricing on the go and increasingly consumers use mobile devices and tablets to shop.
Google reports that mobile search queries have increased fivefold in the last two years and global internet usage is set to double by 2015, mostly thanks to the increase in mobile search. It is clear there is a wealth of opportunity for marketers effectively adopting mobile PPC:
Between 83-93% of people (depending on location) use their mobile devices to access the Internet every day.
35% of smartphones users make purchases on their mobile.
Search Laboratory’s PPC expert account managers can help you reach this audience by devising a dedicated mobile PPC strategy as part of your advertising spend.
Behaviour of mobile users is different to that of desktop users, especially if they are conducting local searches. Mobile PPC therefore needs a specialist approach. It generally has higher click through rates and lower costs per click, so can be a cost-effective method of advertising online.
Mobile advertising is one of the fastest growing sectors for investment and is a key area of focus for any forward-thinking business.
Be Mobile Ready
An irrelevant mobile search result or unsatisfactory onsite experience will turn your customers off. You should ensure that your mobile PPC campaigns are tailored to the shorter queries conducted on a small screen and that they lead to a mobile optimised site.
Your landing pages should be highly conversion focused and allow for purchases (or enquiries) to be completed securely and in the fewest number of steps possible. Neglect your mobile audience and you could be losing profitable business to your mobile optimised competitors.
Our team of PPC experts can ensure your paid search campaigns are optimised so that you maximise the return you get from your investment in PPC advertising, and increase the revenue generated from your website.
Contact us today to discuss your mobile PPC advertising requirements in more detail.