PPC Product Feeds

Google Shopping

As an ecommerce business, improving ROI from PPC feeds is key. Search Laboratory has vast experience in product feed management and optimisation. We have years of experience helping retailers manage their product feeds for PPC, so we can ensure your products are easily accessible via Google Shopping (previously a free service from Google).

A well-structured, concise, and easy to manipulate product feed will help you run easy to manage and profitable PPC campaigns no matter how big your inventory is.

Our PPC team can create bespoke advert copy for all of your products, meaning that your prospects will always see the most relevant advert to their search, as well as an up to date price.

Product feeds can be tricky to set up but our team of paid search specialists, teamed with our proprietary feed management software, FeedLab, can help you create your feeds right first time and maximise ROI as quickly as possible

Our vast experience of working with online retailers means no one is better placed to help you generate more sales and profit from your ecommerce website. Search Laboratory will help you maximise your budget and increase the profit derived from your PPC campaigns by ensuring that only products that are in stock are being advertised.

In such a fiercely competitive environment, every penny of your advertising budget counts.

By advertising for specific products, showing highly targeted ads, and managing all your stock and pricing information in one easy feed, you can help eliminate non-converting (and costly) traffic and increase your website’s ROI quickly.

Product PPC Advert Automations

If you have an extensive list of products, you may wish to automate some or all of your PPC campaigns. Automations use your existing product data to cost-effectively drive sales, by generating comprehensive PPC adverts and keywords.

Google Shopping Feeds

Despite being a computer-automated approach, automations, done properly, need extensive human input in order to make them work. To take advantage of both product level and category level searches; one must understand searcher intent and a computer alone cannot do this effectively.

Search Laboratory's automations experts can offer you a tailored, bespoke solution that will help you maximise the profitability of your product PPC campaigns by updating them daily.

Increase the profitability of your pay per click campaigns today – find out more about product feed requirements and how Search Laboratory can help you sell more online by contacting us on +44 113 212 1211.