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Behind the Scenes of a Blogger Event: Blog Yorkshire

Blog Yorkshire

Blogger Events can be a great way for a brand to engage with the public in an informal setting and a brilliant opportunity to make new contacts and maintain existing relationships. On Saturday 12th July, the first Blog Yorkshire event … Continue reading

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Not All Online PR Needs To Be Done Online

Invitation

Given the name, you’d be forgiven for thinking that all Online PR is done online. This is, in fact, not the case. Anyone working in Online PR can make much more of an impact by mixing elements of traditional PR … Continue reading

Posted in Content Marketing, Link Building, Online PR, SEO | Leave a comment

This Week in Digital

Mark Zuckerberg

Zuckerburg Cheques In This week Facebook has announced a net income of $791m for the latest quarter, up 138% compared to $333m for the same time last year. The number of Facebook’s monthly active users has also risen, as of … Continue reading

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Challenges and Advantages When Working with Germans

German SEO

Germany is FIFA world champion and why not? However, this is not all Germany has to offer. Apart from a rich history and culture, the country with a population of 80m people has a strong economy and offers great opportunities … Continue reading

Posted in Multilingual, Uncategorized | Leave a comment

5 Reasons Why You Should Retain Ownership of Your AdWords Account

access denied

I decided to cover this topic because increasingly I hear about prospective clients fretting over their AdWords accounts because their previous agency is the only party with access to the account and its data. Some (less scrupulous) agencies will use … Continue reading

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This Week in Digital…

Dukefeat

French Blogger Fined for Negative Review When writing a restaurant review on your own blog, you may think that you are able to write what you want in the name of free speech. However one French blogger, Caroline Doudet, has been … Continue reading

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Contagious content: STEPPS and the Science of Shareability

Cute Kitten

Luck and cats. According to Jonah Berger, marketing professor at the University of Pennsylvania, these are the two most popular misconceptions about why content goes viral. As the author of Contagious: Why Things Catch On, Jonah is an expert in … Continue reading

Posted in Content Marketing, Online PR, SEO, Uncategorized | Leave a comment

This Week in Digital…

featured

Emergency Phone and Internet Data Law to be Passed David Cameron is set to rush through emergency laws next week which will enable phone and internet companies to store data on their customers’ calls, texts and visits to websites. It … Continue reading

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Goodbye Matt Cutts

Google

Over the next few months you won’t be seeing much of Matt Cutts. In fact, until November-ish, you won’t actually be seeing any of Matt Cutts – he’s vowed not to respond or interact with any work e-mails. Not at … Continue reading

Posted in Industry News, SEO | Leave a comment

Ecommerce & Search Engine Marketing in Italy

Flag of Italy

Despite being at the forefront of the fashion industry, Italy stands as being the last European country buying online. However that looks set to change, with an increase in smartphone usage alongside increases in mobile purchases, Italy is definitely one … Continue reading

Posted in Multilingual, Overseas Expansion, SEO | 1 Comment

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