… Or Just Work Smarter! I don’t of course mean stop optimising completely, that would be silly! I mean slow down optimisation in some areas and speed it up in others to get the most from the resources you have available. It’s what I like to call ‘seasonal SEO’. Let’s pretend you run an online shop which sells outdoor...
Over the last couple of weeks AdWords users have been made aware of forthcoming amendments to Google’s keyword matching criteria. From the middle of May, exact match won’t be quite as exact as it has previously been and phrase match will also be more accommodating than ever before. According to Google: “We’re making...
Why Organisational Change is Essential to Successful Social Media Engagement This morning I attended a particularly impressive speech from social media guru Martin Thomas, the author of ‘Loose’ and co-author of ‘Crowd Surfing’. The event was hosted by our partners at Finn PR. Martin spoke about Social Media and how the...
As a newcomer to the world of SEO, it can be difficult to keep up with the numerous Google updates, newest link bait techniques and article after article discussing the conflicting link-building strategies out there. It’s easy to forget that when you’re speaking to a new or prospective client, they might not have much knowledge...
Penguin Panic and Panda Phobia, a Q&A on the Google Update & What Negative SEO is Google’s latest round of updates has sent a wave of panic through the SEO world. Admittedly every publicised update leads to claims that ‘SEO is dead’, ‘Google has ruined its organic search’ and so on. But this time round we have...
A large part of SEO is guest posting. There are a number of SEO experts out there advising on how to make your keyword density appear natural and so on but what concerns me, when it comes to my writing, is whether it is appealing to humans as well as algorithms. SEO writing can be said to be somewhat compromised by the limitations...
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