Blog
With the recent release of YouTube Analytics (replacing YouTube Insight) there are now new ways in which you can analyse your paid video ads to aid your overall PPC advertising campaigns. The Analytics interface now has more metrics to gauge user interaction than were previously available, allowing detailed insight into how...
What has writing got to do with SEO?
One of the main tools in the arsenal of an SEO practitioner are the posts on external blogs, which when done right offer both a contextual link to a URL of your choice on what are often great quality sites, as well as some genuinely interesting, useful or persuasive text. Often however, the...
You have chosen your SEO agency, signed on the dotted line and now you’re sat back waiting for the traffic to start pouring in.
The agency will be busy reviewing keywords, looking for link opportunities, analysing your competitors and going through your site with a fine-toothed comb trying to identify any issues that could...
With the internet becoming an ever-present phenomenon, the importance of ecommerce is growing constantly. The Internet has influenced our way of doing business, as well as altering the shopping behaviour of the consumers we target. We have now the possibility to shop in online stores from all over the world and have access to an...
Search Laboratory have teamed up with discerning ladies fashion brand Jacques Vert to help them achieve their rightful place on the Google search engine results as the number one retailer of seasonal occasion wear and wedding outfits for women in the UK.
Jacques Vert, established in 1972, offers ladies wear for every occasion. The...
As we all know from using Google day to day they are forever testing new layouts, features and tools. On 10 Jan 2012, Google launched what it calls ‘Search Plus Your World’ and we thought we would run through some of the features before they start to appear in the UK results. The changes are quite radical and it has certainly...
