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Real Time Bidding Uncovered

Gabble

Real-Time bidding (RTB) for advertisers is still, for the most part, online display advertising. This is placing banners, rich media or video ads online. The fundamental difference in RTB is that we’re trying to place the right ad in front … Continue reading

Posted in Biddable Media | Leave a comment

Ok Google, How Has Voice Recognition Impacted on Search?

Ok Google

I’m currently not typing this article but I’m sat at my desk dictating into my iPhone. Admittedly for the length of this blog article dictating is perhaps quite tedious and my Yorkshire accent causes the odd awkward error, but I … Continue reading

Posted in Content Marketing, Google Updates, Industry News, SEO, Trends | Leave a comment

This Week in Digital…

Aladdin

Paddy Power’s Latest Viral Sensation No one knows whether this was a wonderful coincidence or a brilliant PR stunt, but either way we loved it. An unsuspecting Steve thought a love romance was blossoming when he exchanged some flirty text … Continue reading

Posted in Industry News, This week in digital | Leave a comment

Global Opportunities for Online Retailers

Global Opportunities

Ecommerce is a global industry now, and with every day that goes by more and more people across the world become increasingly confident with buying online. From Japan to India to Brazil online retailers are taking advantage of this change … Continue reading

Posted in Multilingual, Overseas Expansion | Leave a comment

Using Hashtags for Business

Adidas tweet after Columbia Exit

Those of us on Twitter and Instagram will all have that one friend who insists upon using #hashtags #with #every #single #word. If you are one of those people, please stop it. Stop it now. In a week that Scrabble … Continue reading

Posted in Social Media | Leave a comment

This Week in Digital…

Monkey selfie

Google To Give Secure Sites A Ranking Boost Google have announced they will now be rewarding sites that have a secure connection. Sites using HTTPS, the Web prefix indicating an encrypted connection, will gain a minor ranking boost. Google is hoping that … Continue reading

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What’s New in Global Ecommerce – July 2014

Global Opportunities

Several interesting updates happened in the international ecommerce markets in the last month. Tablet and mobile usage is on the rise in most countries and real-time bidding is increasing in Germany. For this and more details of the latest news, … Continue reading

Posted in Multilingual, Overseas Expansion | Leave a comment

Going Viral – The Mathematics Behind Content Marketing

Equation

How can you predict the potential market size of a viral campaign? Imagine you are hoping to initiate a viral campaign for a client. You’ve produced some great content, perhaps a highly polished infographic, and need to give your client … Continue reading

Posted in Content Marketing, SEO | Leave a comment

This Week In Digital…

Meow chat

Google Gets 5-Star Rating First seen in a test back in May, it is now official that product ratings and reviews will be seen on Google Product Listing Ads. The update will only be available in the U.S. for now but … Continue reading

Posted in Industry News, This week in digital | Leave a comment

Behind the Scenes of a Blogger Event: Blog Yorkshire

Blog Yorkshire

Blogger Events can be a great way for a brand to engage with the public in an informal setting and a brilliant opportunity to make new contacts and maintain existing relationships. On Saturday 12th July, the first Blog Yorkshire event … Continue reading

Posted in SEO | Leave a comment

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