There is the opinion that good SEO agencies shouldn’t be cold calling. That if they are good at SEO they shouldn’t need to. This is a redundant train of thought; it isn’t a case of needing to cold call to … Continue reading
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Five Questions to Ask SEO Cold Callers
Posted in SEO
Tagged cold calling, Cold calling filtering, SEO, SEO agency choices, SEO agency selection
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Video and SEO Sitting in a Tree… R.A.N.K.I.N.G
The importance of video content is becoming increasingly clearer to SEOs. Websites with video content are 53% more likely to gain Page 1 status. The CTR (click-through rate) on a video is 41% higher than on simple text content. Videos … Continue reading
Posted in Online PR, SEO
Tagged natural linking, quality content, SEO, video production, video SEO
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The Growth of Ecommerce in France
Average online sales increased globally from 15 to 20% in 2012 with the French market definitely one country that is following this trend. The first trimester of 2013 has seen a 14% increase in online purchases in France. The French … Continue reading
Study of User Search Behaviour
Looking for a light hearted approach to consumer research for a Friday afternoon? Our very own Simon Howarth (yes the one from our fantastic Christmas video) takes a wholly scientific approach to finding out about how search engine novices use … Continue reading
Content & PR Outreach Strategies for South American Countries
Despite the volatility of the global economy, Latin America remains a favourable and stable place for business. The United Nations’ Economic Commission for Latin America and the Caribbean (ECLAC) predicts the region’s economy will expand by 4% this year, while … Continue reading
Posted in Link Building, Multilingual, Online PR, Overseas Expansion, SEO, Uncategorized
Tagged cultural differences, differences in culture in south america, latin america, latin american culture, opportunities in south america, outreach in latin america, outreach in south america, south america, south american culture
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Adding Value to Your Content with High Quality Photography
In content marketing and online PR the importance of great content has been firmly established; if your copy doesn’t cut it, no one will want to read it. If no one wants to read your content then it has no … Continue reading
Posted in Link Building, SEO
Tagged content, creative tools, images, linkable assets, photography
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Internet Access and the Growth of Ecommerce
When you live in the UK, where a staggering 84% of people have internet access, it seems hard to believe that only one third of the world’s population is online. Unsurprisingly, North America dominates first place in internet presence with … Continue reading
Posted in Industry News
Tagged ecommerce and overseas expansion, internet access, internet users
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Walking to Work Week
Today is the start of Walk to Work Week, an event organised by the charity Living Streets and part of the National Walking Month which is supported by various organisations such as the Ramblers, the NHS, the British Heart Foundation … Continue reading
Posted in Company News
Tagged Charity, Living Street, National Walking Month, Walk to Work Week, walking
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The History of SEO Terminology
The history and origin of words is an intriguing subject for most. Many people do not put much thought into a word when they use it, but when an interesting fact is revealed they are left pleasantly surprised. Take for … Continue reading
What’s New in Russian and Scandinavian SEO and PPC…
Russia, Denmark, Sweden and Norway are the next stops on our on-going tour of the global search engine markets, where we look at the latest SEO and PPC updates from the previous month. Russian Market Yandex.Direct is now placing ads at … Continue reading