Challenges and Advantages When Working with Germans

German SEO

Germany is FIFA world champion and why not? However, this is not all Germany has to offer. Apart from a rich history and culture, the country with a population of 80m people has a strong economy and offers great opportunities … Continue reading

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5 Reasons Why You Should Retain Ownership of Your AdWords Account

access denied

I decided to cover this topic because increasingly I hear about prospective clients fretting over their AdWords accounts because their previous agency is the only party with access to the account and its data. Some (less scrupulous) agencies will use … Continue reading

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This Week in Digital…


French Blogger Fined for Negative Review When writing a restaurant review on your own blog, you may think that you are able to write what you want in the name of free speech. However one French blogger, Caroline Doudet, has been … Continue reading

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Contagious content: STEPPS and the Science of Shareability


Luck and cats. According to Jonah Berger, marketing professor at the University of Pennsylvania, these are the two most popular misconceptions about why content goes viral. As the author of Contagious: Why Things Catch On, Jonah is an expert in … Continue reading

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This Week in Digital…


Emergency Phone and Internet Data Law to be Passed David Cameron is set to rush through emergency laws next week which will enable phone and internet companies to store data on their customers’ calls, texts and visits to websites. It … Continue reading

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Goodbye Matt Cutts


Over the next few months you won’t be seeing much of Matt Cutts. In fact, until November-ish, you won’t actually be seeing any of Matt Cutts – he’s vowed not to respond or interact with any work e-mails. Not at … Continue reading

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Ecommerce & Search Engine Marketing in Italy

Flag of Italy

Despite being at the forefront of the fashion industry, Italy stands as being the last European country buying online. However that looks set to change, with an increase in smartphone usage alongside increases in mobile purchases, Italy is definitely one … Continue reading

Posted in Multilingual, Overseas Expansion, SEO | 1 Comment

This Week in Digital…

KLM Tweet to Mexico

KLM Apologise for Meixco Tweet in World Cup Knockout Dutch airline KLM has apologised for sending out a tweet mocking Mexico after their loss to Netherlands in the World Cup. It wasn’t long after the 2-1 Netherlands’ triumph that KLM … Continue reading

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This Week in Digital…


Brands Sink Their Teeth into Suarez If you have been living under a rock this week, you may not know that Liverpool striker, Luis Suarez, got a little peckish while playing for his home country of Uruguay at the World … Continue reading

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Blogger Get-Together: Maintaining Relationships


Here at Search Labs we know how important it is to maintain the relationships that we’ve built, especially when it is on behalf of our clients. We like to keep up regular communication with the bloggers and experts that we … Continue reading

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