Top 10 landing page tips to increase conversions

Top 10 landing page tips to increase conversions
An effective landing page is a core part of the PPC process. The best campaign in the world can’t reconcile a landing page which doesn’t then convert visitors into sales and/or leads. Here are some of the tips and tricks we apply to landing pages to maximise conversions.
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Lab Rat Bike Ride

The Lab Rats have taken to their bikes, but in lower numbers than the 10 that eagerly signed up.  On the day just 6 riders set off from the office after 2 dropped out with sports injuries and 2 others changed their mind, obviously scared by the cycling prowess of the rest of the group!
So [...]

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My SEO work experience – Search Laboratory

Hi I’m Liam.
I am currently in my first of two weeks SEO work experience with Search Laboratory in Leeds working as a Junior SEO Executive. I am 15 years old, in year 10 and attend cardinal heenan catholic high school.
I have been helping with both PPC (pay per click) and SEO (search engine optimisation).

For SEO [...]

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Give Google Real Time Search Its Own Homepage

If you’ve ever seen Google’s Real Time Search in action, you’ll know how great this feature is.
Having the ability to view live news stories the  moment they are published is amazing.

Facebook  updates and Twitter posts can be displayed seconds after they are posted in Google SERPs, which is ideal if you are wanting to find [...]

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Mark Jones Joins Search Laboratory

Hello everyone – I’m Mark and I am the newest member of Search Labs SEO team.
As this is my first post, I thought I’d explain to everyone how I became involved in the world of Search engine optimisation.
I’ve recently graduated from Manchester Metropolitan University studying E-commerce systems. As part of my dissertation I had to [...]

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Twitter Friendly Press Releases

Many news and press release sites now have auto tweet buttons such as Tweetmeme or Twitthis. As an increasing amount of these releases are being tweeted through this method it’s well worth making sure the relevant people are exposed to your release via Twitter. These tweet buttons produce a tweet using the press release title [...]

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Tracking Offline or Phone Sales In Google Analytics

The Problem
There are a lot of circumstances where an online conversion is hard to achieve or where people prefer to pick up the phone and make contact. For example, high value or complex products where the website has little chance of satisfying all of a visitors questions and anxieties about making a purchase. [...]

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Protest At Earls Court TFMA 2010 – Picture

Protesters gathered outside TFMA 2010 at Earls Court to remonstrate about our sophisticated PPC bid management software ‘Bidlab’.
They claim that we have an unfair advantage when it comes to managing pay per click campaigns.
If you want to find out what all the fuss is about contact us online or call 0113 2121211.

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Are your PPC Campaigns a Cultural Catastrophe?

Remember as soon as you begin targeting different geographic markets with your PPC campaign you have made the transition into global advertising and as such you need to look at global brands and understand how and why their advertising differs between countries for the same products…

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How to open a Baidu PPC account

Baidu is currently the most used search engine in China with 37% of the search market share, so for companies interested in advertising in China, it is too big to be ignored.
Here is a guide to opening a ppc acount on Baidu. However, it’s not easy to open a Baidu PPC account. Before you can [...]

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