Drawing an analogue between the evolution of SEO and biological evolution allows us to bring out some interesting observations regarding modern SEO when we observe the current state of human evolution. The overarching concept behind Darwinian evolution is fairly simple: … Continue reading
There is the opinion that good SEO agencies shouldn’t be cold calling, that if they are good at SEO they shouldn’t need to. This is a redundant train of thought; it isn’t a case of needing to cold call to … Continue reading
The importance of video content is becoming increasingly clearer to SEOs. Websites with video content are 53% more likely to gain Page 1 status. The CTR (click-through rate) on a video is 41% higher than on simple text content. Videos … Continue reading
Average online sales increased globally from 15 to 20% in 2012 with the French market definitely one country that is following this trend. The first trimester of 2013 has seen a 14% increase in online purchases in France. The French … Continue reading
Looking for a light hearted approach to consumer research for a Friday afternoon? Our very own Simon Howarth (yes the one from our fantastic Christmas video) takes a wholly scientific approach to finding out about how search engine novices use … Continue reading
Despite the volatility of the global economy, Latin America remains a favourable and stable place for business. The United Nations’ Economic Commission for Latin America and the Caribbean (ECLAC) predicts the region’s economy will expand by 4% this year, while … Continue reading
In content marketing and online PR the importance of great content has been firmly established; if your copy doesn’t cut it, no one will want to read it. If no one wants to read your content then it has no … Continue reading
When you live in the UK, where a staggering 84% of people have internet access, it seems hard to believe that only one third of the world’s population is online. Unsurprisingly, North America dominates first place in internet presence with … Continue reading
Today is the start of Walk to Work Week, an event organised by the charity Living Streets and part of the National Walking Month which is supported by various organisations such as the Ramblers, the NHS, the British Heart Foundation … Continue reading
The history and origin of words is an intriguing subject for most. Many people do not put much thought into a word when they use it, but when an interesting fact is revealed they are left pleasantly surprised. Take for … Continue reading