Digital Marketing Insights | Search Laboratory

Content Marketing

Creating content for digital objectives

SEO

How comparison sites dominate organic search results

Technical SEO

Optimising iframes for SEO

International

Going global: beyond the technical SEO basics

SEO

SEOLab: suite of software tools for SEO

Content Marketing

LinkLab: online media relations software

Technical SEO

Can we get any benefit from structuring a URL in a certain way?

PPC

PPC conversion attribution – AdWords, Google Analytics, and imported goals

Analytics and Data Science

Video: What can the Google Analytics 360 Suite do for you?

PPC

Historical quality score reporting

PPC

Enhanced CPC: the latest changes

PPC

The rise and rise of Google Shopping ads

Analytics and Data Science

Estimate search traffic with time series decomposition

PPC

FeedLab: PPC campaign automation for large product inventories

Programmatic

(Brand) safety first

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