Digital Marketing Insights | Search Laboratory

Analytics and Data Science

Why use data-driven attribution? And which Google product to use?

CRO

Conducting CRO on new international websites

PPC

How does average position correlate with Google’s new ad metrics?

International

Five quick and cost-effective ways to build links in new international markets

Google Marketing Platform

What bidding strategies are available in Search Ads 360?

Programmatic

What is sequential messaging and how can it improve your paid social performance?

Marketplaces Advertising

Amazon or Facebook Sponsored Adverts: which platform should you use?

Analytics and Data Science

The UK’s most decisive online shoppers

Display & Video 360

What is Display & Video 360?

International

Three common hreflang mistakes and how to fix them

CRO

Explaining the difference between CRO and SEO A/B testing

Google Marketing Platform

What is Search Ads 360?

Social Media

How to deal with negative engagement on social media

Digital PR

Leave bad PR in 2018: how to create the perfect outreach email

International

International SEO: our 2019 predictions

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