Digital Marketing Insights | Search Laboratory

SEO

What is a CDN and how can it be used to conduct A/B tests in SEO?

International

How to successfully launch a PR campaign in France

Analytics and Data Science

Can we use a customer’s first product purchase to calculate their life-time value?

Display & Video 360

What bid strategies are available in Display & Video 360?

Technical SEO

JavaScript and SEO: six rules to follow for perfect rendering and indexation

Marketplaces

Getting started on Amazon Advertising

International

A step by step guide to planning international PR campaigns

Analytics and Data Science

Why use data-driven attribution? And which Google product to use?

CRO

Conducting CRO on new international websites

PPC

How does average position correlate with Google’s new ad metrics?

International

Five quick and cost-effective ways to build links in new international markets

Google Marketing Platform

What bidding strategies are available in Search Ads 360?

Programmatic

What is sequential messaging and how can it improve your paid social performance?

Marketplaces

Amazon or Facebook Sponsored Adverts: which platform should you use?

Analytics and Data Science

The UK’s most decisive online shoppers

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