Digital Marketing Insights | Search Laboratory

International

Using international expansion as a tool for recovering from the pandemic

Analytics and Data Science

Cloud marketing: what is it, and why should you be using it?

Display & Video 360

Google Ads vs Display & Video 360: Which should you use for YouTube advertising?

International

What is Google Market Finder: My Export Score?

Integration

Why and how to include ecommerce marketplaces as part of your digital marketing strategy

PPC

Direct response vs branding: should you pay for upper funnel activity?

SEO

What is Core Web Vitals? Everything you need to know before June 2021

Digital PR

International digital PR: what content gets links in different markets?

Marketplaces

What’s new with online marketplaces?

Analytics and Data Science

How will Apple iOS 14 impact your Facebook ads?

Digital Marketing Strategy

Should you be stepping back on your marketing activity right now?

Marketplaces

The best things to come out of paid media in 2020

CRO

What is Google Optimize 360?

Content Marketing

Writing content during times of crisis

International

Are you underestimating the power of Bing?

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cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
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Cookie	Duration	Description
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bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
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Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
__utma	2 years	This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
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__utmt	10 minutes	Google Analytics sets this cookie to inhibit request rate.
__utmz	6 months	Google Analytics sets this cookie to store the traffic source or campaign by which the visitor reached the site.
ADRUM_BT1	past	This cookie is used to optimize the visitor experience on the website by detecting errors on the website and share the information to support staff.
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Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_RHK1TVJ5XB	2 years	This cookie is installed by Google Analytics.
_gat_gtag_UA_152778_4	1 minute	This cookie is set by Google and is used to distinguish users.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_hjAbsoluteSessionInProgress	30 minutes	No description available.
_hjFirstSeen	30 minutes	This is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.
_hjid	1 year	This is a Hotjar cookie that is set when the customer first lands on a page using the Hotjar script.
_hjIncludedInPageviewSample	2 minutes	No description available.
_hjIncludedInSessionSample	2 minutes	No description available.
CONSENT	16 years 3 months 22 days 16 hours 1 minute	These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback.No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video.
pardot	past	The pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
bscookie	2 years	This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
NID	6 months	NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	These cookies are set via embedded youtube-videos.
yt-remote-device-id	never	These cookies are set via embedded youtube-videos.
yt.innertube::nextId	never	These cookies are set via embedded youtube-videos.
yt.innertube::requests	never	These cookies are set via embedded youtube-videos.

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
alr	30 minutes	No description
AnalyticsSyncHistory	1 month	No description
asst	30 minutes	No description available.
AWSALB	7 days	AWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.
cass	2 hours	No description available.
cookielawinfo-checkbox-functional	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
gdId	10 years	No description
gdsid	6 hours	No description
GSESSIONID	2 hours	No description available.
internationalviewer	6 months	No description
lfuuid	9 years 4 months 23 days 16 hours 1 minute	No description available.
li_gc	2 years	No description
loglevel	never	No description available.
lpv64222	30 minutes	No description
SameSite	past	No description available.
site_identity	2 years 8 months 26 days	No description available.
sliguid	5 years	No description available.
slireg	7 days	No description available.
slirequested	5 years	No description available.
trs	1 year	No description available.
UserMatchHistory	1 month	Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
visitor_id64222	10 years	No description
visitor_id64222-hash	10 years	No description
visitorId	1 year	No description