Search Laboratory have teamed up with discerning ladies fashion brand Jacques Vert to help them achieve their rightful place on the Google search engine results as the number one retailer of seasonal occasion wear and wedding outfits for women in the UK.
Jacques Vert, established in 1972, offers ladies wear for every occasion. The collection is led by smart, feminine and elegant outfits and co-ordinating accessories. Specialising also in wedding outfits for the mother of the bride, mother of the groom and wedding guests, Jacques Vert is a popular shopping destination for the discerning lady.
Search Laboratory will be helping the fashion retailer to improve the visibility of its website online. With well over 100,000 local UK searches per month for terms such as ‘wedding outfit’ and ‘mother of the bride dresses’ Search Laboratory’s role is to maximise the sales opportunities for Jacques Vert.
Jacques Vert chose to work with Search Laboratory because of its proven track record in the highly competitive online retail market. Search Laboratory has demonstrated its expertise in the fashion sector helping other major brands to rank highly for even the most broad and fiercely competitive terms such as ‘dresses’.
Julie Walker, Ecommerce Marketing Manager at Jacques Vert commented: “Ecommerce channels are expanding and optimising our website to increase revenue from the Internet was crucial, especially as all marketers become savvy to the benefits of ethical SEO. Search Laboratory has proven that they understand the need for, and can effectively help leading fashion brands like us to grow our presence online and reach new customers.”
Insights
