Pay Per Click Management Services

Fast and Trackable Results
While search engine optimisation is a long haul to climb up the search engine rankings, plus it leaves you open to a change in rank due to a search engine algorithm adjustment, PPC provides a faster more traceable way to achieve traffic to your site.
Pay Per Click (PPC) is where you bid for keywords to give you prominence on a search engine. If you bid £1.00 for a keyword and your nearest competitor bids £0.99, you will be listed at the top of the search engine sponsored listings. The sponsored listings are highlighted to users in a different area of the Google search results.

Research has shown that if users are looking to purchase something, they pay more attention to these paid inclusion areas of the search results. You will only pay the $1.00 if the user actually clicks on your link in the search results and goes through to your site.

PPC campaigns need close monitoring to ensure that money is not wasted and that the key words are valued correctly for optimum return.

Search Laboratory will manage your entire PPC campaign, liaising with your marketing staff to produce a tailored and cost effective Pay Per Click approach. Our service includes:

Generation of suitable keywords
Creation of ad copy
Advice on landing pages and site requirements
Analytics to monitor all aspects of the campaign.
Regular reports
Multilingual campaigns if required

Our service is not like standard PPC management services. We apply advanced statistical models to monitor PPC keyword performance. Contact us now for a free consultation.