Russia represent’s a great ecommerce opportunity for foreign online retailers – and in the second of our two infographics on this emerging market we look at how to optimise your website on the country’s search engines.
As Google is in the UK, Yandex is the dominant search engine in Russia, enjoying a market share of over 60%. However, lifting your optimisation strategy for Google and attempting to implement it on Yandex is the road to failure rather than success.
Yandex is a search engine of its own and needs to be treated as such.
See why Russia is an ecommerce giant of the future in our first infographic