Ecommerce and search engine marketing in Italy


Becky Grainger


Despite being at the forefront of the fashion industry, Italy stands as being the last European country buying online. However that looks set to change, with an increase in smartphone usage alongside increases in mobile purchases, Italy is definitely one to watch.

Distrust has previously set the ecommerce market back, with the desire to examine the product as well as concerns about payment and delivery. Building trust is the key to being successful and online influences such as reviews can have a dramatic impact.

As with the majority of the European market Italy is dominated by Google and a high percentage of purchasers only search on the first page of Google. There are numerous aspects covered in the infographic below, showing Italy to be a great opportunity for foreign ecommerce businesses.




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